The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Arnie Kuenn of Vertical Measures explains the importance of your content being mobile-ready in 2014. Build a website that also has a mobile website; responsive design can optimize your website for desktop as well as mobile; and a mobile app makes your website mobile ready. Make sure your text is easy to read, reduce the number and size of images, and provide mobile friendly video.
Michelle Hill of Ragan’s PR Daily shares eight reasons to hire a journalist as your next marketer. A journalist is a thought leader who can entertain your audience, increase your content ‘stickiness’, increase click-through rates, deliver high quality content, soft-pedal the sales pitch, meet your deadlines, and stay within the law.
Blake Pappas of Vertical Measures explains what internet marketing clients fear the most in 2014. Clients want to be sure that the previous keywords and anchor text will not penalize them now. Clients need to understand they will be held accountable for the marketing strategy. Technical innovation is always growing, as well as create content as smoothly as possible, and more!
Jack Van Jaarsveld of Brief SEO shares 10 ways to create unique content Google will find valuable. Look for magazines in your niche, tell your personal stories, do a case study, add some controversy, get a feel for other people’s blogs, use Google Keyword Planner and forums to see where your niche hangs out, just start writing, share technical information, and utilize Yahoo Answers.
Lee Olden of Top Rank Online Marketing interviewed Amy Higgins of Concur about the “beautiful song” content and social can create. Amy suggests to create content that would be well received on social. According to Amy, don’t believe that you can’t record ROI in social media “rumor.”
Rebekah Diedo of Periscopix explains the importance of starting 2014 off with a PPC health check. Have you figured out what campaigns or Ad groups are working the most effectively? Make sure you are tracking conversions well. Find out if your budget is efficient.
Sarah Peduzzi of LunaMetrics explains how to get started with AdWords location bid adjustments. Discover where your Geo strengths lie, calculate the Bid adjustment per location, then look at the data.
Mark Meyerson explains some AdWords techniques that you should be using. As a SEO Consultant, Meyerson stresses Dynamic Remarketing, review extensions, mobile optimized ads, attribution modelling, and call tracking.
Kayla Kurts at PPC Hero explain how your PPC account could be running on autopilot, and how to change that. Don’t just settle for the goals you have already set, continue to create new goals for your PPC account. Avoid falling into the same routine with your PPC account. Perhaps seek out help from an agency if you are having trouble if there are more than one person on the account.
Jim Belosic of Shortstack.com explains six Facebook marketing tips for managing your Facebook page. Check your wall-posting preferences, use insights to determine what’s working for your page, assign admin roles, choose your featured Likes, bookmark Facebook’s Page Guidelines, reacquaint yourself with what’s changed recently, and use Facebook as a page instead of yourself.
Wesley Young of Public Policy and Search Association explains how businesses should be using Twitter’s new nearby feature. This feature allows users to view other people who may be Tweeting nearby granted the location setting is turned on your mobile device.
Daniel Dannenberg of Vertical Measures created this datagaphic comparing the social media buzz between Beyonce’s “Beyonce” album, and the film “Sharknado.” The datagraphic explains the rate of Tweets per minute over a 24 hour period.
Melissa Burkheimer shares four steps to achieving your social media goals. Set realistic goals for your business, learn how much you can help your customer, determine your traffic sources, & build your content strategy.
Samuel Scott of The Cline Group explains one critical Google+ authorship thing you should know. Make sure you know Google’s guildelines for Google+ Authorship first. Then effectively implement them into your website especially if you use WordPress. An error can occur if you aren’t aware of SEO plugin settings.
Kristina Kledzik of Distilled explains how to create a prioritized SEO action plan. Start by writing concrete actions, prioritizing recommendations, figuring out why pages don’t rank, clarifying confusing content, identifying resources, estimating cost, & prioritizing SEO actions.
Miriam Ellis of Solas Web Design shares free local SEO tools that you should be using. Make sure to get listed in Bing, Google+ Places, Facebook, and Yelp listings. Google Places for Businesses Analysis Tool, and more!
The folks at Raven explain how to write meta descriptions for maximum clicks. You want the descriptions to represent the link well in Google SERPs. Keep the length to 159 characters maximum. Capitalization and special characters need to follow the basic rules of the internet.
Chuck Price of Measurable SEO explains how to build links Google will find valuable in 2014. Try linking internally as well as checking for links that may be broken. Before linking externally, consider the reasons a website would want to link to you, and find the value in that link.
“For those who have wondered “what would Google do?”, now you have an answer. If you’re considering a link building campaign in 2014, following their lead is a good place to start.” –Chuck Price, Measurable SEO
Barry Schwartz of Search Engine Roundtable shares thoughts on the results Google’s Disavow Tool has produced. Only 15% of people polled have said it has helped their search rankings. Keep in mind disavowing links won’t necessarily improve your search rankings. It’s right to remove the penalty, but you must create better links to improve rankings.
Erin Everhart of 352 explains the ways you can create links for a better user experience. Most of link building is focused on where the links should go. Formatting, as in making the links visible in text, is important to driving traffic, and for the overall value of the link. Perform user research then build links from connecting with your users.
Matthew Barby of Wyatt International explains the power of authors and content for link building. Search for authors, then content. Use tools to find popular content, find the content creators, gather author stats, find the content influencers, build relationships with authors, create quality content assets, & utilize the authors distribution routes to cash in on links.
Daniel Kosir of Search Engine People explains the difference between Penguin penalties and unnatural link warnings. Manual warnings are when a person manually reports that you may be using unnatural link techniques. Penguin penalities come from the algorithm Google produces, and affects rankings. Koisr offers ways to address both a manual penalty as well as a Penguin penalty.