The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
David Gould of Vertical Measures explains the importance of creating content beyond just a blog post. Guest blog on other trusted sites, share your content on Google+, use Slideshare, and think of creative ways to expand your content.
“Thinking beyond your own blog and looking at ways to reach readers where they’re already hanging out is a key step to growing a relevant audience quickly. Shake free from the territorial mindset and put your content tools to work for you wherever they can take root.”-David Gould, Vertical Measures
Loz James of Content Champion shares his thoughts on content marketing books 60 experts have marked as their favorites. Take a look at the list, and pick up a few or all of them. One of our favorites is “Accelerate” by Arnie Kuenn.
Joe Flyan of wpkube.com explains ways to optimize your images on WordPress for better SEO results. Flyan shares tips on how to resize images, crop images, and use better thumbnails for images.
Erin Pritchard of Vertical Measures shares a video with tips on producing quality content. Case studies were conducted to determine the most effective and efficient content for websites. Creating motion graphics and video can apply to various industries and expand your reach. Free Guides can illustrate your voice and services to your audience. Infographics can determine if there is a demand for certain subject matter as well as answer questions. Free downloads can expose your strengths, making your company a valuable resource to your audience or clients.
Spencer Fair of 3QDigital explains how to become a PPC report expert through Excel. Spencer provides the formulas to format your cost reports more efficiently.
In this article, tips are shared to make sure your budget for your paid search campaigns work efficiently. Start by collecting keywords, estimating the cost, organizing keywords, then finding the subtotal, and finally you are ready to budget. Another suggestion is to use Bing Ads in this way for your 2014 search budgets.
Sam Owen of PPC Hero shares his thoughts on overhauling your PPC account structure for better results. Restructuring when an account is 25% away from its goal has shown slow improvement over the course of a month. When restructuring make sure everyone buys in, keep bids the same where you can, have an overlap period, recognize your failures, start with the best ad only, put top keywords in their own ad groups, and use a consistent naming structure.
Chris Kilburn of Fit Marketing shares information on how to turn ineffective PPC campaigns into successful campaigns. If you aren’t getting good results from your efforts it might be tempting to start over, however it is more advantageous to restructure the campaign. Make sure to check your keywords as well as your ads’ accuracy.
Cathy McPhillips of Content Market Institute shares a guide to using Twitter chats to increase the success of your content plan. Give questions to your guests, then share the question with the community. Set up a recording of your hashtag with tools such as Hashtracking. Execute the chats, then re-purpose the content from the chats through transcripts or Slideshares. Review key content for blogs, followed by reviewing analytics for successes and future opportunities.
Patricia Redsicker of Social Media Examiner explains how social media has made gains through mobile viewing. Facebook Mobile is the largest source of social traffic according to Patricia. Geo-Targeting puts social on the map literally. A use of video in marketing is a must with mobile continuing to grow.
Have you ever wondered what happens in a minute on the internet? Drew Desilver shares statistics on a recent internet project gathering data on information sharing throughout the internet. The conclusion is the internet gets busier the more people use it.
Brian Carey of Intuit discusses how Foursquare’s new advertising platform is now available for businesses. Use the platform as a cost-effective form of advertising, use the platform to drive sales during a slow period, use the platform to advertise your product during specific check-ins, and finally use the platform to gauge the effectiveness of your advertising.
Eric Enge of Stone Temple Consulting explains the value of Google+ in the search results. The first impact is personalization as Google+ posts rank high even logged out of Google. Beyond personalization is that Google+ posts appear in the SERPs, which has been a big impact in SEO.
“We also know that Google gets the information from Google+ directly. Unlike Facebook and Twitter, there is no crawling involved in this process. Google+ also is continuing to grow, and it is strategic to Google’s plans. With Hummingbird, it seems increasingly likely that Google+ will have some influence on non-personalized results.”-Eric Enge, Stone Temple Consulting
Martin MacDonald of WebMarketingSchool.com discusses the importance of valuable keywords for successful SEO campaigns. Use various tools to check for quality keywords. Step one is to use Advanced Web Ranking to get ranking results, step two is to analyze the results, and step three is to find opportunities through keywords.
This article shares five tips in battling a negative SEO attack on your website. If your website is rapidly losing ranking or traffic, you have negative keywords or and fake reviews, you are at risk for a negative SEO attack. Using the Disavow tool alleviates bad links, and using a positive SEO tactic creates a better backlink profile that will fight against an attack.
Shawn Rosko of Overit explains the 7 most common mistakes made in SEO. Canonicalization or normalizing multiple URLs is confusing to the user and thus confusing to Google. Meta Tags that are longer than 70 characters are truncated in the results. These are just a few of those Rosko mentions.
“Concerned about your website’s SEO, or need another set of eyes to review what issues may be affecting your rankings? An SEO audit may be necessary to review your website’s current status – and what can be done to improve it.”-Shawn Rosko, Overit
Frederico Einhorn of Full Traffic offers some of the same information previous articles on Google’s Hummingbird has offered. Emphasis is on unique and quality content on your website will help your website rank higher than sites with simpler content. Keywords are still important as Google has noticed people are searching with longer tail terms.
This infographic describes the effects the Penguin 2.1 update from Google has had on those in SEO. It’s time to remove bad links either manually or through a Disavow tool. Before you tried not to duplicate content, now you need to create quality, unique content. Social media is more important than ever to create relationships with your audience.
Kristi Hines of Search Engine Land explains how to build links to social profiles. Website links to profiles is a main priority, Twitter Bio Links and Facebook links add to your authority. Cross-promotion on social profiles and link research will only add to your link building benefits.
Jennifer Slegg of Search Engine Watch explains the latest from Google’s Matt Cutts on the number of links you can use on a page before it is marked as spam. Be sure to follow the 100 link per page rule to avoid a penalty.
Michael Martinez of SEO Theory discusses what to do after your website suffers a penalty from the Google’s updates. Despite cleaning up all of your bad links on your website, Martinez reminds us that Google remembers everything. Time to rethink your link building strategy to find opportunities to improve your website.