The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Matt McGee of Marketing Land explains the new WordPress plugin that supports blogging through Google Glass. Despite the limitations of the new plugin, expect this to be used at upcoming conferences in the industry in 2014. It will change the outlook on live blogging for the future.
Joe Pulizzi of Content Marketing Institute shares his top 50 content marketing predictions for 2014. The Slideshare gives you a visual representation of such predictions. At least three Fortune 500 brands will hire a Chief Content Officer. 2014 will be the year of short Instagram and Vine videos, and more!
Barry Feldman of Feldman Creative shares his thoughts on content production. To get ideas for content make sure to be listening, tune in, dive in, read, follow influencers, swipe, think, and write. Of course, it pays to edit, and do more editing before it is published.
Arnie Kuenn of Vertical Measures shares how you can use Google Analytics to measure your content marketing efforts. You will be able to measure traffic and time on page, onversions,downloads, & referral traffic through Google Analytics.
Barry Schwartz of Search Engine Land shares the latest information on Google’s recently launched improved URL removal tool for third-party content. To remove an entire page, it must have a proper HTTP result.
Erin Pritchard of Vertical Measures created an Infographic about sending company holiday cards. This infographic compares the difference between analog and digital holiday cards…which do you like better?
David Rodnitzky of 3Q Digital explains how the newest SEM employee can get ahead of themselves in campaigns in AdWords. Make sure to understand the default settings, and the strategy you are going with for your campaign.
“And, this ultimately goes back to my original point: people who think they know AdWords but actually don’t will get burned badly by simply following AdWords’ recommended settings. If you think an expert is expensive, wait until you see what a novice will cost you!” – David Rodnitzky, 3Q Digital
George Nielsen of Search Engine Journal explains the ultimate PPC metric to ensure eCommerce success. Cost Per Acquisition (CPA) measures ROI to determine if the value is worth it. Cost Per Value (CPV) tracks the actual value returned to the business. Last, but not least, Cost Per Profit (CPP) tracks the highest ROI and statistics CPV missed.
The latest from Google AdWords’ blog about the ability to make your network more visible. Making viewability higher will expand the digital marketplace according to Google.
Brian Furey of Pi Portent expands on the ability to change your settings to be more RLSA (Remarketing for Search Ads) friendly. This useful tool rolled out by Google, allows you to refocus successful ad campaigns. It can add to your audience.
Brad Geddes of Certified Knowledge explains ways to determine your new account’s starting bids. You can set up starting bids based on conversion rates. By accumulating a lot of clicks, you will be able to see what works.
Kurt Wagner of Mashable explains the latest update to pages for non-profits by Facebook. You can now donate to your favorite non-profits through a ‘donate now’ button. This feature was previously tested through the campaign to help out the Philippines after Typhoon Haiyan.
Todd Wasserman of Mashable shares the news about Twitter’s promoted accounts showing up on your mobile timeline. This will allow advertisers to reach even more Twitter users. This is latest step Twitter has taken in the monetizing game.
Angie Pascale of Location3 explains how and why to use social share button to get the most out of your social media efforts. By embedding social share buttons on your website, expect traffic to increase.
Kimberlee Morrison of Social Media Times shares a few tips for measuring social engagement in 2014. Engagement will be measured on a micro level. Social content will be linked to business strategy. More measurement tools will become available for use.
Stan Schroeder of Mashable explains Vine’s latest feature to be launched. Owners of Twitter verified accounts will be the first to receive these URLs. The vanity URLs will be optional despite the advantages of them.
Dan Virgillito of Social Media Examiner explains some crucial ways to protect your reputation on Twitter. Verify everything you Tweet, form relationships before you sell, respond to customers quickly, post consistently, face your critics, and automate responsibly. It’s important to take these seriously for a great Twitter reputation.
Mitul Gandhi of seoClarity shares some secrets of successful enterprise SEO in this series, and more specifically- operational planning. Operational planning is the process of connecting strategic goals with objective goals. Competitive intelligence is extremely important in successful SEO enterprise.
Sharon Hurley Hall of The Daily Egg shares some insights into semantic search and SEO. Semantic search is all about identifying intent and meaning. Social signals are important part of semantic search meaning businesses must have a strong social media presence.
Graham Charlton of Econsultancy recaps the most significant developments for SEO in 2013. After Penguin 2.0 and the slick Hummingbird updates, many thoughts were shared throughout the industry about SEO. The change of keyword data, emphasis on mobile, engagement through content marketing, rapid change with 100% (not provided), and many more.
Brynna Baldauf of Vertical Measures stars in this video to address the recent confusion in SEO about PageRank. After Google’s Matt Cutts said that PageRank wasn’t going to be updated through 2013, even though there was a surprise update after. Consider incorporating MozRank into your metrics as well as CEMPER Power to track backlinks. Citation Flow and Trust Flow by Majestic SEO are great tools in tracking backlinks and other important factors.
Peter De Vanzo describes situations where SEO industry “experts” can be actually dishonest. Keep in mind that in the SEO of today, nothing is constant. Evaluate your SEO risks before taking them to ensure better SEO success.
Kevin Murphy of Domain Incite explains how Bing has begun recognizing new gTLDs ahead of it’s rival Google. By using specific advanced search commands, you are able to find these new gTLDs.
Ben Holland of Vertical Measures shares videos from industry experts on their thoughts about Google’s Hummingbird update. Eric Enge describes the update and the perceptions surrounding the update. Jenny Halasz explains her take on the update and what to expect for SEO in the future.
Christian Arno of Lingo24 shares some thoughts on how to use social media as a link building tool. Social media gives a good opportunity to provide content that adds value by acquiring natural links. It also gives you the opportunity to participate in the conversation through contributions. Finally, you can identify targets as well as find the right tools to continue the quest of quality link building.
Jess Champion of Distilled shares an eight step plan to getting PR driven links. Find the story, create a story, conduct a survey, make your story link-worthy, present the story, write the press release, find journalists, and pitch to journalists.
In an collaborative effort by backlinks.com.au, 27 experts share their top link building strategies for 2014. Building links to image attribution will be key until Matt Cutts says otherwise. Take Guest Blogging further through quality and specialized content. Get links to content before you publish it. Create valuable resources through crowdsourced content, and more!
Erin Everhart of 352 recaps link building in the year 2013. Link Building died through the updates Google incorporated, making link building different that in 2012. Link Building was briefly renamed “link earning” after being resurrected by content marketing. Public relations and media outreach became a component used. More tactics became schemes.