The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Richard Kershaw of Raven explains ways your content can become viral. Number 1 is social appeal followed by inserting triggers, inspiring emotion, making it noticeable, solving problems, starting a story, being ready to go viral. Appealing to readers’ emotions as well as using captivating storytelling are also factors in viral content.
Arnie Kuenn of Vertical Measures shares the three commandments in content marketing to ensure Google Hummingbird success. Create useful content as Google Hummingbird is programmed to answer the most pressing questions users are searching for now. Understand how much mobile matters as it becomes more prevalent for search queries. Last but not least, don’t ignore social. Social Media is an important factor for content sharing.
“With Google’s emphasis on conversational search becoming apparent, providing your audience with useful content that answers users’ questions is key. Additionally, optimizing that content for mobile users is more important than ever, as mobile searches tend to be more conversational in nature.” -Arnie Kuenn, Vertical Measures
Stephanie Chang of Disitlled shares her thoughts on what to expect in 2014 with content marketing. Trend 1 is that competition to gain customers’ attention will increase. Trend 2 will be to determine the key metrics to measure content’s success. Trend 3 will be to gain increased interest in content integration as content will be produced on multiple channels. Trend 4 will be experimentation with content in new mediums. The evolution of content changes as technology changes.
Erin Pritchard of Vertical Measures designed and created a infographic about holiday ugly sweaters for your pleasure. Consider incorporating the steps shared here to make your blogging experience better. The next time you have an ugly holiday sweater party, used it as an opportunity to think of a perfect blog!
Zach Etten of Vertical Measures answers the question about Adwords budget, and how to make it effective for ROI. Remember an advertisement is an investment, not just a cost. Make sure to build mature Adwords campaigns.
Ginny Marvin of Search Engine Land explains the latest feature added to Salesforce for ROI reporting. Bizible recently added Google Adwords reporting to strengthen the app’s efforts. This integration looks to open up more opportunities and historical closure rates.
Melissa Mackey of gyro explains how as PPC increases traffic, sales increase as well (in an ideal world). The key is to create an ECommerce friendly SERP, then traffic and PPC will increase.
Amanda Sides of Search Mojo shares some thoughts on mobile and remarketing PPC resolutions for 2014. Create a mobile optimized ad copy, mobile ad modifiers (making time spent more efficient), mobile-optimized landing pages, start remarketing, create specialized remarketing lists, and find custom remarketing lists from social ads.
Sarah Hill of Veterans United Home Loans shares her insights on the effect that social media has for branding your business. Having solid engagement with your audience is one of the most important analytics to track. Customers who have positive experiences can help increase business and social media engagement. The direct feedback you get from the engagement allows you to figure out what social media efforts are working and which ones are not. Consider running promotions to benefit loyal customers.
Krista Bunskoek of Social Media Today uses Slideshare to share her tips to boost to your Twitter efforts around the holidays. Use images and Vine, Discounts and Coupons, Contests, add some goodwill, holiday lifestyle tips, seasonal hashtags, share your mentions, personalize your Tweets, Twitter Ads, Contact Info, Ask for a RT (ReTweet), and show your product.
Cotton Delo of AdAge explains the latest innovation from the people at Google. Google+ Ads aim to help companies capitalize on their number of followers. Brands will be able to share more of their content through these ads. Use of these type of ads should also capitalize on the 300 Million monthly users of Google+.
Kristi Hines of Social Media Examiner explains how “spying” on your competitors can help you build a better social media strategy. Compare audience size, measure your engagement,and look at profile setups. There are many tools available to use to create a great social media strategy.
“As you can see, competitor research can help you determine where you should focus your social media marketing campaign, how to get it started and ways to get engaged with your audience. This is the information you need to create a strong social media strategy for your business.” –Kristi Hines, Social Media Examiner
Karen Leland of Sterling Marketing Group explains seven ways to use Pinterest to grow your blog. Create a blog think tank, search Pinterest for new ideas and content, write articles that pertain to Pinterest’s most popular categories, shine the light on another person’s photo or video, make your website Pinterest-friendly, follow other pinners in your field of interest, and include calls-to-action in your pin descriptions.
Bill Slawski of SEO By the Sea explains how Google’s Hummingbird update can cause Google to rewrite your search terms. When Hummingbird was first launched, Google wanted to be able to change the page title if it was thought to get more clicks and views with the change. Hummingbird is specifically aimed at returning better search results.
David Portney of PI Portent shares his latest thoughts on Google authorship as well as resources for your SEO efforts. Google has made gaming the system highly unlikely with the latest algorithm updates. Thus, quality content shared through Google+ has proven to be a ranking marvel, increasing the benefits authorship.
Barry Schwartz of RustyBrick explains how you should be using XML Sitemaps to increase SEO for your Google Panda impacted site. New sites are hit every month by Google Panda causing SEO strategy to change. Make sure you take the necessary precautions for your site to be indexed by Google.
Kaila Strong of Vertical Measures explains some strategies for link building after the holidays. Take opportunities in holiday unlinked brand mentions, coupon sites, promotions, brand advocates, and holiday gifts. Leverage your links through contests, then analyze your competitors.
Eric Enge of Stone Temple Consulting interviewed Google’s Matt Cutts. Contrary to popular belief, Cutts confirms that link building is NOT illegal. Enge and Cutts agree that good quality content and social engagement is a great way to build links. Matt Cutts explains that links are the best way to discover social authorship and to measure relevancy.
Jason Acidre of Kaiser the Sage shares nine easy ways to increase your link building success. Link out to others or mention others work, talk to people, join industry-specific communities/platforms, publish content on popular/linkable websites, re-purpose content, transcribe videos from other influencers in your space, make regular content contributions, and build readership.
December 17: Marketing in the World of Big Data: Applying Big Data to Your Marketing Strategy Webinar