The Weekly Measure: ToFu, Video Length & Link Building Mistakes

The Weekly Measure: ToFu, Video Length & Link Building Mistakes

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures.

Attention Arizona Residents!

Dave Haar-AMA

Our Senior Director of Business Development, Dave Haar, will be presenting the From Frustration To Sucess With Content Marketing workshop at American Marketing Association Phoenix on Thursday, July 27 from 3pm-5pm.


Vertical Measures has been nominated by AZ Big Media 2018’s Ranking Arizona for the following categories: Advertising Agency, Best Workplace Culture, Internet Marketing & SEO/Social Media Marketing. Make sure you register and throw a few votes our way:

Content Marketing

How to Create Top-of-Funnel Content That Works-wm

How to Create Top-of-Funnel Content That Works

– Vertical Measures


The goal of ToFu content should be to draw your target audience to your content, increasing brand awareness and creating a relationship based on meeting needs.

8 Things Businesses Miss When Redesigning Their Website

– Vertical Measures


These simple best practices can help when revamping a website. Read on for our list of 8 things you can’t afford to miss when redesigning your site.


Paid Search


IF Function Ads Need To Be In Your Testing Rotation

– PPC Hero


IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.

Amazon Prime Day’s Surprising Effects on Google AdWords Performance

– Search Engine Land


Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.


Social Media


How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube

– HubSpot


Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.

6 Simple Ways to Lower the Cost of Your Facebook Ads

– Hootsuite


Learn how to make your social ad dollars go further with these six quick tips to lower your Facebook ads cost.


Search Engine Optimization


New Beta Google Search Console Screen Shots

– Search Engine Roundtable


The new design is not a surprise, Google has been hinting at it for a year or so. The new design looks a lot like the new mobile friendly testing tool that came out several months ago.

Optimize Your Keyword Research and Rankings with SEMRush

– Act-On


Learn how to use the popular SEO tool SEMRush to perform valuable keyword research.


Link Building


Why Mistakes Make You A Better Link Builder

– Search Engine Land


Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.

How to Get More Links Using Visual Content

– Search Engine Journal


Visual content is a fantastic way to earn links, but it’s time to ditch infographics. Every link builder should use these forms of visual content instead.




15 of the Best Email Marketing Campaign Examples You’ve Ever Seen

– Hubspot


Check out 15 top-notch email marketing examples — and learn what makes them so effective.

New Insights into Consumer Email Habits

– Campaign Monitor


Learn what consumers want from emails. View the performance of your email marketing investment, with interactive dashboards and reports through Insights.

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."