The Weekly Measure is back yet again with the week’s hottest internet marketing news trends and updates. Each week, we track the latest goings on in the content marketing, paid search, social media, search engine optimization and link building spheres. We also include a continually updates list of internet marketing conferences featuring industry experts, including those from Vertical Measures! Keep up with the Weekly Measure each week and make it your one stop source for industry news.
Brad Kuenn of Vertical Measures looked at the usefulness of search volume tools when creating content. Kuenn answers whether or not these tools are a reliable source of predicting traffic utilizing data pulled from the estimates versus actual numbers from the research of real world companies.
Amanda Zantal-Wiener charted the history of blogging in an article on HubSpot. She looks at how its practice and mediums have evolved since the early days of 1994 to the present day.
Diane Anselmo posted about PPC strategy on PPC Hero. Anselmo assesses the difference between goals and strategy as well as how to put together a sound plan for one’s paid efforts.
This week’s PPCChat focused on how to prove the value of PPC. The transcript taken from the Streamcap of the live chat lists the six questions asked and the responses of participants on the subject.
Verónica Jarski made a post containing an infographic on the state of social media marketing on MarketingProfs. The infographic covers social media usage around the world and divulges stats such as which countries utilize it the most and the number of world wide social network users.
Mia Dand wrote about influencer marketing on Salesforce. Using the practices of the Kardashian family as examples, Dand points out three major areas brands should stay away from with their influencer tactics to stay in the good graces of legal entities such as the Federal Trade Commission.
Marieke van de Rakt discussed keyword research on Yoast. She lists seven mistakes one should avoid making during the research process.
Seth Nickerson of Vertical Measures covered Google’s recent algorithmic change on the Vertical Measures blog. He explains six things we know about the update so far, including how RankBrain could be involved.
Chuck Price wrote about how businesses can attract relevant links on Search Engine Journal. Price extols the value of a solid resource center and details how to structure it in a way to attract natural links to boost rankings.
Julie Joyce posted on Search Engine Land about how to identify when it is time to end a relationship between a client and link provider. She offers up seven red flags that are indicative of a necessary split.