The Weekly Measure: The Destigmatization of Link Building, Facebook’s Battle with Clickbait & Improving Content Creation Strategy

The Weekly Measure: The Destigmatization of Link Building, Facebook’s Battle with Clickbait & Improving Content Creation Strategy

Each Friday we roundup the week’s biggest internet marketing news stories into the Weekly Measure. We provide the latest updates on content marketing, paid search, social media, search engine optimization and link building. Also included weekly is a list of upcoming conferences for those who want to take their learning to the next level. Keep current with the Weekly Measure as we keep you informed on the changes happening in your world.

Content Marketing

What Does “Better” Content Creation Actually Mean?

what-does-better-content-creation-look-like Kayla Tarantino of Vertical Measures posted about the science behind content creation. Tarantino identifies what aspects of their content publishers can target in order to get ahead of the competition.

Why Brand Stories Must Move From Fiction to Nonfiction

Jay Baer argued the need for brand stories to move from fiction to nonfiction on Convince & Convert. He discusses the two big reasons for this shift to help brands stay relatable to their audiences.

Paid Search

How to Master Facebook Advertising and Targeting

Tereza Litsa wrote on Search Engine Watch about Facebook advertising. She explores the many ad types featured on the site and their various targeting options.

How to Utilize Excel Data Tables For Better Projections

Jacob Fairclough looked at using Excel data tables for PPC in his article on PPC Hero. Fairclough guides readers through how to set them up and spend less time time calculating values for situations involving the results of an equation based on a range of values.

Social Media

Facebook Clickbait Posts Are Getting The Boot!

Rick Cranz wrote on OverGo Studio about how Facebook is fighting back against dreaded clickbait posts. He shares how Facebook’s new clickbait blocker will operate.

The State of Social Commerce (Infographic)

Kimberlee Morrison made a post containing an infographic about the state of social commerce. The infographic covers a brief social commerce timeline as well as how consumers feel about the sites in this sphere today.


Google Update May Have Occurred Last Week, Not Penguin Related

Matt Southern wrote about the recent possible update to Google’s algorithm on Search Engine Journal. He attempts to calm readers’ fear of a Penguin update through sharing statements from John Mueller from Google’s latest Webmaster Hangout.

Google To Penalize Widget Links Tactics

Barry Schwartz posted on Search Engine Roundtable about Google’s latest announcement reminding webmasters about their policy on widget links. Schwartz offers up Google’s full report including examples of guideline violations related to the announcement.

Link Building

How to Get the Best Links on the Internet

Joshua Titsworth talked link building strategy on the Vizion Interactive blog. Titsworth lists dix immediately actionable white hat link building tactics.

Why SEO and Link Building Should No Longer Be Stigmatized

Jayson DeMers wrote about the necessary destigmatization of SEO and link building on Advanced Web Ranking. His post addresses how link building has changed as well as the modern state of SEO.

Upcoming Events

September 12 – 14: MozCon – Seattle, Washington

September 20 – 21: Digital Summit – Washington D.C.

September 25 – 27: ABA Bank Marketing Conference – Nashville, Tennessee

September 27 – 29: SMX – New York, New York

Glen Fisher

Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.