Each Friday we roundup the week’s biggest internet marketing news stories into the Weekly Measure. We provide the latest updates on content marketing, paid search, social media, search engine optimization and link building. Also included weekly is a list of upcoming conferences for those who want to take their learning to the next level. Keep current with the Weekly Measure as we keep you informed on the changes happening in your world.
Kayla Tarantino of Vertical Measures posted about the science behind content creation. Tarantino identifies what aspects of their content publishers can target in order to get ahead of the competition.
Jay Baer argued the need for brand stories to move from fiction to nonfiction on Convince & Convert. He discusses the two big reasons for this shift to help brands stay relatable to their audiences.
Tereza Litsa wrote on Search Engine Watch about Facebook advertising. She explores the many ad types featured on the site and their various targeting options.
Jacob Fairclough looked at using Excel data tables for PPC in his article on PPC Hero. Fairclough guides readers through how to set them up and spend less time time calculating values for situations involving the results of an equation based on a range of values.
Rick Cranz wrote on OverGo Studio about how Facebook is fighting back against dreaded clickbait posts. He shares how Facebook’s new clickbait blocker will operate.
Kimberlee Morrison made a post containing an infographic about the state of social commerce. The infographic covers a brief social commerce timeline as well as how consumers feel about the sites in this sphere today.
Matt Southern wrote about the recent possible update to Google’s algorithm on Search Engine Journal. He attempts to calm readers’ fear of a Penguin update through sharing statements from John Mueller from Google’s latest Webmaster Hangout.
Barry Schwartz posted on Search Engine Roundtable about Google’s latest announcement reminding webmasters about their policy on widget links. Schwartz offers up Google’s full report including examples of guideline violations related to the announcement.
Joshua Titsworth talked link building strategy on the Vizion Interactive blog. Titsworth lists dix immediately actionable white hat link building tactics.
Jayson DeMers wrote about the necessary destigmatization of SEO and link building on Advanced Web Ranking. His post addresses how link building has changed as well as the modern state of SEO.