The Weekly Measure: The Best of Internet Marketing News – October 4, 2013

The Weekly Measure: The Best of Internet Marketing News – October 4, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


How to Build Your First Content Marketing Strategy

First-timer? Don’t worry. Jayson DeMers will walk you through building your first content marketing strategy in this Search Engine Watch article.

Do This to Succeed with Content Marketing

Joe Pulizzi, founder of The Content Marketing Institute, offers his expert insight on how to succeed with Content Marketing in this LinkedIn post, as told by Dave Kerpen.

“Even though nine in 10 organizations do some form of content marketing, not even half of those have any kind of strategy behind it. No wonder we have so much bad content out there.” – Joe Pulizzi, Content Marketing Institute

Publishing is the New Marketing: Epic Content Marketing

Michael Brenner offers an excellent review and summary of Joe Pulizzi’s book, Epic Content Marketing, in this Forbes article, emphasizing the importance of telling a story with your content.


7 CMOs Share Their Content Marketing Do’s and Don’ts

Nadia Cameron shares this story on, sharing the wisdom of seven CMOS on what works for content marketing and what doesn’t.

Why Visual Content is So Important [VIDEO]

If you’ve been looking for an example of a creative video that shares good information in a very artistic way, look no further than Dan Dannenberg’s visual content video on the Vertical Measures blog.


google-measuring-adwords-conversions-in-multi-screen-worldMarketers Need A Healthy Mix Of Paid And Organic Search

Why it is important to balance your marketing strategy between paid and organic search? Marc Purtell of MediaWhiz explains in this Marketing Daily article.

Why PPC is a CFO’S Best Friend, Even in Lead-Gen

Luke Alley preaches the gospel of PPC in this Avalaunch Media article, highlighting what you should be tracking and why.

Maximize Adwords Quality Scores by Improving Your Landing Page Relevance

Vertical Measures’ own Zach Etten talks about improving your landing page’s relevance and what it can do for your Adwords quality scores.

“Your best shot is to take a minute and think like Google – ‘Focus on the user and all else will follow.’” – Zach Etten , Vertical Measures

New AdWords Estimated Total Conversions Tracks Consumer Purchases Across Devices

Have you heard about the reporting update to conversion tracking that Google AdWords is going to be rolling out in the next few weeks? It’s called Estimated total Conversions, and Lisa Raehsler has the story in this Search Engine Watch article.

Hot Tactics for Geo-Targeted Ads on Google & Bing

Chris Silver Smith passes on some knowledge picked up at SMX East recently about Geo-Targeted ads on Google and Bing, sharing some tactics you can use yourself in this Search Engine Land article.



Bing Adds Pinterest Boards to Image Search

Is image search already a part of your business plan? If so, listen up: Bing now features Pinterest boards in its search results. And not necessarily boards with thousands of followers; images of boards with only 300 followers is showing up in search. Matt McGee has the story on Search Engine Land.

Twitter Quietly Adds Website Analytics

You already love Twitter, but you’re wishing for a way to analyze your website’s Twitter performance? Matt McGee is here to make your wish come true in this Marketing Land article, sharing the news of Twitter’s recent add of website analytics.

This Is Why No One Follows You on Twitter

This article cuts right to the point, and if you’re looking to boost your Twitter following, this Mashable article by Amy-Mae Elliott should do the trick.

“What people want on Twitter is to hear your genuine voice, in real time. They don’t want lofty quotes that you’ve scheduled to go live at strategic periods, stats from your latest workout or what your “top stories” are via a third-party curation service.” –Amy-Mae Elliot, Mashable

Why Aren’t More Bloggers Claiming Ownership of Their Content?

Sure , you may be on Google+, but are you using it to build your online authorship? Research has proven using Google+ is a great marketing strategy, so why not use it to market yourself as an author? This article by Joana Ferreira on can get you started.

Facebook Lets You Edit Posts After Sharing On Android And Web Now, iOS Soon

We’ve all done it; typed what we think is a truly witty Facebook post, only to see it posted containing a typo or an incorrectly worded phrase (that could possibly be misinterpreted). Facebook understands, now allowing users on Android and the Web to edit their clever remarks after clicking ‘post.’ Josh Constine has the story on TechCrunch.


Google: Webmaster Tools Reporting to Return to Normal Within Coming Day

If your Google Webmaster work has been slowed the past few days, Barry Schwartz can comfort your woes in this Search Engine Land article.

Will Google Take a Blow for “Not Provided” Keyword Hypocrisy?

Joe Pulizzi responds to recent Google Analytics controversy in this LinkedIn article.

“If paid ads are that awesome, maybe Google should stop displaying organic results. At least that way they wouldn’t need to play games with colors and try to make paid ads look like natural results.” – Joe Pulizzi


Google Hummingbird: A Mobile Content Marketing Strategy Just Became Essential

Google’s latest algorithm update, Google Hummingbird, may be the link to a content marketing strategy that your business can’t live without. Jayson DeMers has the story in this article.

Think ORM’s Just About SEO? You’re Seriously Missing Out

What do you know about online reputation management (ORM)? And do you know the different aspects of SEO that lend contribution? This Memeburn article by Anton Koekemoer sheds some light on the subject.


Are you Setting the Right Link Building Expectations?

Casie Gillette answers that very question in this Search Engine Land article, so take a few notes for your own link building campaigns.

“When selling link building as its own service, there is full accountability. Clients need to be completely aware of what you are doing and they need to see where those links are being built.” – Cassie Gillette

Link Building Through Outreach and Content Refreshing

How about a fresh approach to link building, without just wishing on a placed link? This Search Engine Journal article by Bill Sebald offers some insight into link building, through outreach and content refreshing.

The-Ultimate-50-Link-Building-Resources-and-Tools cropThe Ultimate 50 Link Building Resources and Tools

An all-inclusive link building resource list, provided to you by Brynna Baldauf on the Vertical Measures.

Link Building 101: 404 Pages and Link Reclamation

Jon Ball takes it back to the basics in this Search Engine Watch article, exploring the power in 404 pages and link reclamation.

12 Authoritative Link Building Tactics for the Luxury Travel Industry

Each industry has its own tricks of the trade for link building, and Kaila Strong of Vertical Measures provides 12 authoritative tactics in this Business2Community article.



October 13-15: BOLO Digital Marketing Conference Scottsdale

October 15-16: Digital East – Washington D.C.

October 21-24: Pubcon Las Vegas

November 19-21: SMX Social Media Marketing Las Vegas

November 26-27: Telecoms Tech World – London

Laura Holloway

As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.