The Weekly Measure: Top Internet Marketing News, Tools, and Events – October 25, 2013

The Weekly Measure: Top Internet Marketing News, Tools, and Events – October 25, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Oracle feeds its hunger for content marketing for Eloqua by buying Compendium

As content marketing continues to be a hot commodity, Oracle laid out some plans that proved to be successful in acquiring Compendium; according to the article by Barry Levine.

It’s Come to This: A Newsroom Devoted to Brands

With the importance of producing quality content these days, it is proving that journalism quality is not decreasing as previously thought. Todd Wasserman of Mashable explains how successful brands are using quality content to continue to build their brand.

“For publishers, the growth of content marketing presents new ethical issues.” -Todd Wasserman, Mashable

How A Boston Appliance Store Grew Business Through Content Marketing

Vertical Measures’ CEO Arnie Kuenn explains the importance of content marketing to grow a business in this day and age. As a result of content marketing, one appliance store saw website traffic triple, and leads grow from 800 to 2,300 monthly.

Make Your Content Marketing Processes More Creative: 5 Actionable Tips     download (2)

“Create Awesome Content” is the most misguided advice given in content marketing. Brad Shorr explains 5 tips to get the most out of your content. Number one being “Foster a culture of creativity in your organization.”

20 Content Marketing Tips & Insights from Experts

While at SMX East, a panel of industry experts explored the latest tips and insights in content marketing. A interesting tip was to mine YouTube for content ideas. Another was use Google AdWords Planner for YouTube search insights. Chris Strom expands on what these tips bring to internet marketing.

Image Is Everything: How to Find the Right One For Your Blog

Blake Pappas of Vertical Measures explains the importance of having the right image for your blog. This means including photos as well as graphics to enhance your blog.


Scary Good Google AdWords Tricks & Treats for Any Account

This article by Stephen Kapusta explains the importance of using the perfect Google AdWords for your PPC campaign. For instance, organization and automation are important factors.                   Paid Search

How to Use PPC Data to Guide SEO in a ‘(Not Provided)’ World

Due to the changes recently made byGoogle, there are certain PPC strategies that marketers should use to enhance their SEO practices.  Ben Goodsell of Search Engine Watch explains what “not provided” really means, and how to increase search success.

Top 5 Biggest Adwords Campaign Settings Mistakes (And How to Fix Them)

Zach Etten of Vertical Measures explains the top 5 Google Adwords mistakes made by campaigns. One mistake would be targeting locations that your business does not sell or offer services to, and the solution would be to target United States or Canada markets specifically.

Now What? When New Competition Suddenly Makes PPC Unprofitable

Ginny Marvin addresses the issues when new competition arises with your PPC campaign. Is it smart to increase marketing through social media?  There are many solutions those in paid search can do to help out their campaign.

4 Tricks to Scare Your Visitors Away- And How to Avoid Them

Despite Halloween coming up, you need to know how to manage your visitors experience on your website. Consider the “5 Second Rule”- you have about 5 seconds for visitors to determine what they are going to do next on your site or find out you have scared them away.

“Pages without a call-to-action are ghostly like that. Visitors get the eerie feeling that they have to do something, but they don’t know where or how to do it.”

Improving Ad Rank to show more relevant ad extensions and formats

Previously, Google calculated Ad Rank using max CPC bid and Quality Score. On Tuesday they announced that this calculation will also include a third variable, “the expected impact from your ad extensions and formats.”


4 Twitter Plugins to make your Blog more integrated with Twitter

The importance of sharing your content with those who follow you is increasing. This article by Shubham Patodi explains the best ways to integrate Twitter into your blog.  The integration, when done well, can be a great way to increase your blog’s popularity.

6 Ways to Say Thank You on Social Media

This infographic explains the top 6 ways you can say thank you on social media, like endorsing a connection on LinkedIn. DiTesco explains why these polite anecdotes will help you in the social media world.

Putting the MEDIA Back In Social Media

Putting the Media Back In Social MediaIn this guest post by Charles Gaudet, media is defined as representing content, entertainment, and information. Social Media should NOT be used as advertisement. Make sure your content is quality, and you spark engagement.

Why CEOs Need to “Get” Social Media

CEOs of companies need to understand the benefits of social media for their business. The excuses about proving ROI are old, and are a waste of time according to Kelsey Jones.

“At a bare minimum, a company should have a Google+ page (and individual profiles for its blog authors and top executives for Google Authorship) and a Facebook page. LinkedIn is also a good idea for B2B companies.”-Kelsey Jones, Marketing Land


6 Major Google Changes Reveal the Future of SEO

The latest news of ‘not provided,’ page rank updates not happening for the rest of year, & Hummingbird have turned the SEO tactics world upside down according to Search Engine Watch & Eric Enge. How is this going to change SEO as we know it?

It’s Penguin-Hunting Season: How to be the Predator and Not the Prey

The algorithm of Penguin has changed the way websites show up in the search engine results page. Russ Jones breaks it down to the nitty gritty, while analyzing different factors all SEO’s should be aware of in the future.

20 Inspiring (Mildly Edited) Historical Quotes About SEO & Social

The top 20 quotes about SEO and social as said by historical figures are gathered here to get you thinking about the future as explained by Simon Heseltine. Great quotes by Winston Churchill to Plato are presented here in a format sure to get a laugh.

To Catch a Spammer: Uncovering Negative SEO

Google claims that other webmasters can negatively affect your SEO. Russ Jones (from above) explains that there are tools to “diagnose the damage,” find the “footprints,” and ultimately turn the negative into positive.

Searcher Personas: A Cast for User-Centric SEO

This article by Guillaume Bouchard explores SEO in terms of creating a search persona, which is the idea of SEO tailored for every potential customer. This reflects the shift that is happening since Hummingbird for better semantic/conversational search.

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

This article by Amanda DiSilvestro lays out the tools and tips you can use to become a SEO “ninja” on both Google and Bing. Use both to find link information, SEO reports, and crawl errors.

Matt Cutts At Pubcon 2013: Moonshots, Machine Learning, & The Future of Google Search

Google’s Matt Cutts gives a keynote speech at Pubcon 2013 with some interesting notes wrapped up by Greg Finn. Google is improving knowledge graph, voice search, and conversational search. Understand the difference between Hummingbird and Penguin 2.1. Hacking, Page Rank, and other spamming exercises.


The Chamber of Commerce Opportunity

According to the statistics presented in this article, there are many link building opportunities by linking to Chamber of Commerce websites. Phil Buckley explains the importance of such linking, and the mutual benefits of taking these opportunities.

Targeting Weird Niche Audiences for Links

Peter van der Graaf suggests searching for specific out-of-the-box niches to build more quality links. Be sure to select various angles the media takes interest in as well as the community.

Say Hello to Fresh Alerts: New Mentions and Link Notifications in Your Inbox

Cyrus Shepard introduces the latest tool in mentions and link acquisition. Using Fresh Web Explorer allows for better links and reputation management.  It also allows you monitor competitive intelligence as well as content performance.

The ROI in Forum and Comment Marketing

This article explains how forums and comment marketing should not be taken for granted when link building. Jason Acidre contends that commenting marketing and forum postings can have a true return on investment for your time and money spent.


November 4-7: SES Chicago 2013

November 11-15: Google Analytics and AdWords Training-Washington, DC

November 12-14: Internet Summit 2013-Raleigh, NC

November 19-21: SMX Social Media Marketing Las Vegas

November 26-27: Telecoms Tech World-London

December 10-11: Dallas Digital Summit 2013

Brooke Brown

Brooke is an Internet Marketing Strategist with Vertical Measures, helping clients reach their campaign goals. With an Entrepreneurial spirit, Brooke enjoys teaching others how to increase their internet marketing prowess. Brooke also enjoys sports and music. +Brooke Brown