The Weekly Measure: The Best in Internet Marketing News – October 18, 2013

The Weekly Measure: The Best in Internet Marketing News – October 18, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Google will use Your Face in Google Ads

Chris Carroll explains the why’s and how’s of opting out of seeing your face in Google’s upcoming advertisements.

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8 Shocking Content Marketing Research Findings

Joe Pulizzi provides us with the top 8 most shocking content marketing research findings. One that surprised us: Less than 10 percent of B2B marketers are truly successful with content marketing.

“Without a strategy, any success you achieve is more than likely to be dumb luck — and probably short-lived, as well.”-Joe Pulizzi,

Move Over Content Marketing: Why Creating Tools Can be a Better Investment Than Creating Content

Neil Patel explains reasons why content marketing should switch from just creating content to creating tools to create a better investment for companies. Free tools used to market yourself (like Moz’s Open Site Explorer) are great resources for people and earn you lots of traffic.

Developing Content for Ecommerce Websites

Vertical Measures’ CEO Arnie Kuenn held a Google+ Hangout to help companies develop relevant content for Ecommerce websites. It features 3 experts in the field – Linda Bustos, Steve Sheinkopf, and Sam Mallikarjunan.


9 Rookie PPC Mistakes That Drive Me Crazy

There are 9 blatant paid search mistakes that really make Sarah Peduzzi crazy. A few include launching campaigns without a starter negative list, not being specific in geo-targeting, and forgetting about old sitelink text. All accompanied by some fun gifs!

3 Tips to Troubleshoot Your Lead Quality

All lead quality is not alike. There a few sources of leads that should always be given a second look. Lead quality can be affected by the source of the lead and where the lead is in the sales cycle. Read on for more by Eric Couch.

Mobile Trumps Desktop in Paid Search Click Share [Study]

Overall Paid Search SpendAccording to the latest study, paid search click share is more successful on mobile devices than on your average desktop as explained by Jessica Lee.

Essentials for a robust paid search bidding strategy

Roland Irwin explains the 5 essentials to creating a successful paid search bidding strategy, including  clear KPI’s and attribution precision.


Facebook Rolls Out New Page Insights For All and It’s Beautiful

Cynthia Boris explains the updates for the insights that Facebook admins utilize on a daily basis to grow their audience. She breaks it down by what’s new features are, what has stayed around, and what works better than the old interface.

Online Advertising Methods You Can’t Live Without

Nathanael Vanderkolk explains the importance of using social media platforms to advertise for the most effectiveness. The Infographic provided breaks down the numbers from Facebook, Twitter, and other platforms.

Twitter Advertisers Can Now Schedule Promoted & Organic Tweets

Matt McGee explains how the latest feature to advertisers on Twitter will result in new convenient way of Tweeting.                                                                                 

Burt’s Bees Vines Cast Products in Classic Lit in #6SecondClassics

The company well known for its lip balm has sought out Vine as their latest social media marketing strategy as explained by Lisa Lacy. The results are pretty fun!


Hummingbird -The Opposite of Long-Tail Searches

Ammon Johns explains there is no longer a need to worry about long-tail searches due to the changes from the recent Google Hummingbird algorithm. He gets clear on the confusion in the industry and helps you understand where to go from here.

“According to all I have seen and understood of Google’s ‘Hummingbird’ update, this is not just a small misunderstanding, but a big misconception that sets readers headed further in the wrong direction entirely.”-Ammon Johns,

The Questions Google Refuses To Answer About Search Privacy

Danny Sullivan answers the most pressing Google Privacy questions by users, and how to stay protected.

Google’s Matt Cutts on Search vs. Social: Don’t Rely on One Channel

Google HummingbirdJennifer Slegg recaps Matt Cutts’ explanation of the importance of great content as well as social shares of the content to increase SEO.

Hummingbird & Other Updates Show Google is Gearing Up

The latest Google updates such as Hummingbird, Chrome, & Voice Search are showing Google is gearing up for something big according to Patrick McCaffrey.

Productizing Your SEO Business

According to SEO Book, changing the way you structure your business via SEO tactics will increase your bottom line.


Did Hummingbird Eat Link Building?

Google’s latest algorithm update Hummingbird has impacted the way link building is approached in marketing as explained by Nate Dame.

How to Measure the Link Authority of Your Content

Kaila Strong  of Vertical Measures explains how to measure the authority of content when link building.                                                                                               

Reputation Management is on Google’s Radar. What now?

Carmen Rane Hudson shares Google’s Matt Cutts’ new video about unnatural links, and how to prevent Google from marking your links as bad for better reputation management.

Guide to Using Unlinked Brand Mentions for Link Acquisition

This post by Kaila Strong discusses the link building strategy of unlinked brand mentions. This tactic is one that has a lot of components and the article discusses some best practices, example search commands you can use, and lastly important do’s and don’ts to help you along the way. The Vertical Measures link building team has been successful in implementing this tactic to garner quite a few authoritative links for clients.

Google’s Matt Cutts: Guest Blogging Best Done in Moderation

Amy Gesenhues clarifies Matt Cutts’ distinction between spam and organic guest post blogging. Guest bloggers and host blogs beware-some good info in here.


October 21-24: Pubcon Las Vegas

October 21-25: Google Analytics & Adwords Training-Boston, MA

November 19-21: SMX Social Media Marketing Las Vegas

November 26-27: Telecoms Tech World-London

Brooke Brown

Brooke is an Internet Marketing Strategist with Vertical Measures, helping clients reach their campaign goals. With an Entrepreneurial spirit, Brooke enjoys teaching others how to increase their internet marketing prowess. Brooke also enjoys sports and music. +Brooke Brown