The Weekly Measure: The Best in Internet Marketing News – October 11, 2013

The Weekly Measure: The Best in Internet Marketing News – October 11, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Content MarketingStand Out From the Crowd with Unique Content Marketing

The best content marketing presents a unique perspective or is presented in a new way, and this Social Media Today article by Dennis Shiao offers up some interesting ideas.

Content Marketing: 97 Tips For Better Ideas, Strategies & Results

Everyone can use some creative ways to spice up their editorial calendars and content marketing plans, and Marcus Taylor provides a nice, eclectic gathering of content marketing tips and tricks in this YouMoz Blog article.

10 Ways Google’s Hummingbird Will Shape Future SEO and Content Marketing

Curious about Google’s Hummingbird update and how it’s going to affect your SEO and content marketing efforts? Steve Rayson has some good insight in this article.

“For marketers Google Plus is the future.” – Steve Rayson

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

What’s working in content marketing now, and where’s it going to go for the rest of the year? Ayaz Nanji shares the story in the Marketing Profs article.

What is Cause Marketing and How Can Your Business Do It? [VIDEO]

Does your business participate in cause marketing? If not, why not? This video on the Vertical Measures blog explains cause marketing and provides some examples of how you can involve your business today. And I’m not saying the presenter is awesome, but the presenter is awesome.


The Growing Divide Between Paid Search & Marketing

Vic Crabicky explains the meaning of this title and his own views of the changing venue of Paid Search in this Marketingland article.

“Paid search is simply a cost of doing business. It’s like toilet paper or printer cartridges — you just have to have it to run your site.” – Vic Crabicky,

How the Google “Keyword (Not Provided)” Update Affects PPC

Vertical Measure’s Zach Etten is back this week, discussing Google keyword updates and how they can affect your paid search strategies.

PPC Search Marketing Campaigns 2014

Three Key Elements of a Winning E-commerce PPC Campaign

How’s your e-commerce PPC campaign going? If it could use a little boost, check out Nathan Roberson’s article on, sharing three elements for #winning.

Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

Anything that can help save on marketing costs is a good thing, and this Search Engine Watch article by Danny Goodwin is a good thing.

What Call Tracking Metrics to Watch in PPC Search Ad Campaigns

If you’re not all too familiar with tracking metrics in your PPC Search Ad Campaigns, Blair Symes can point you in the right direction in this article.


hashtag madnessKeywords, and #Hashtags, and Hummingbird! Oh My!

Constant algorithm updates can get a little overwhelming, and Michelle Stinson-Ross feels your pain and addresses your concerns about the Hummingbird update and its effect on your plans in this Search Engine Watch article.

Goodbye SEO, Hello SMO (Social Media Optimization)

What’s your social media optimization knowhow? And how can SMO work for your business? Peg Fitzpatrick will be offering today’s SMO lesson on her website,

I Quit Social Media. Here’s What I Learned…

Jessi Hempel does the unthinkable and swears off social media for a period of time, and this article on gives some powerful insight into exactly what she missed.

Social Media DemographicsSocial Media Demographics: The Surprising Identity Of Each Major Social Network

The first step in speaking to your audience is knowing who your audience is, and this Business Insider article by Cooper Smith has some surprising facts to share about social media demographics.

How To Build An Effective Social Marketing Strategy

Social Media, as we all know, offers excellent reach and visibility, and Greg Satell has good information for social media strategy beginners and seasoned pros in this Forbes article.


The Tiny Tweak From Google That Means Big Changes to Your Marketing

What’s going on with your Google Analytics? Matthias Hager sorts it all out in this article.

“…don’t make a guide that says “how to cook bacon” 13 times in it because you want to rank for that phrase. Instead, write a quality guide to cooking bacon and let Google figure out when to show it.” – Matthias Hager

Matt CuttsGoogle’s Matt Cutts: No More PageRank Updates This Year

Straight from the horse’s mouth, Matt Cutts responds to questions about pagerank updates, and Barry Schwartz has the story on

How to apply PR strategies to improve your company’s SEO

PR strategies can be closely linked to your own SEO endeavors, and Brad Miller shows you how in this article.

Making the Most of Google Webmaster Tools

If your proficiency in Google’s Webmaster Tools isn’t up to par, this Search Engine Journal article by Rob Henry can get you up to speed quickly.

4 Terrifying Local Search Marketing & SEO Mistakes

In the honor of upcoming Halloween festivities, Adam Dorfman presents 4 terrifying mistakes that can be made in local search marketing and SEO, in this Search Engine Watch article.

Exclusive: Major Change Made to Google Analytics – Dashboard Functionality Change

Adam Vincenzini outlines the major changes in the Google Analytics Dashboard functionality in this Search Engine Journal article.


Recipe for a Quality Link

Ardala Evans is obviously a great cook, and her love of recipes couples nicely with her love for quality links, in this clever article on the Vertical Measures blog.

Broken Link Building: Why Suggesting Your Own Content Isn’t a Smart Strategy

Maybe you’ve dabbled in broken link building as a strategy, but this Search Engine Watch article by Ken McGaffin may make you think twice.

5 Link Building Opportunities Minus the Content

Link building without the content? Jon Ball of Page One Power has the info you’re looking for, in this Search Engine Journal article.

“In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” – Google

Link Building is Dead“Link Building is Dead:” What Small Businesses Should Know About Links

Anita Campbell offers a great review of Sage Lewis’s book, “Link Building is Dead: Long Live Link Building,” a book considered a must-read for link builders, content marketers and SEO professionals.

Interview with Link Building Expert Barrie Smith

Barrie Smith is a seasoned professional link building expert, and this Search Engine Journal article by Murray Newlands offers some insight into his success and knowledge you can use for your own link building endeavors.



October 13-15: BOLO Digital Marketing Conference Scottsdale

October 15-16: Digital East – Washington D.C.

October 21-24: Pubcon Las Vegas

November 19-21: SMX Social Media Marketing Las Vegas

November 26-27: Telecoms Tech World – London

Laura Holloway

As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.