The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
The best content marketing presents a unique perspective or is presented in a new way, and this Social Media Today article by Dennis Shiao offers up some interesting ideas.
Everyone can use some creative ways to spice up their editorial calendars and content marketing plans, and Marcus Taylor provides a nice, eclectic gathering of content marketing tips and tricks in this YouMoz Blog article.
Curious about Google’s Hummingbird update and how it’s going to affect your SEO and content marketing efforts? Steve Rayson has some good insight in this anderspink.com article.
What’s working in content marketing now, and where’s it going to go for the rest of the year? Ayaz Nanji shares the story in the Marketing Profs article.
Does your business participate in cause marketing? If not, why not? This video on the Vertical Measures blog explains cause marketing and provides some examples of how you can involve your business today. And I’m not saying the presenter is awesome, but the presenter is awesome.
Vic Crabicky explains the meaning of this title and his own views of the changing venue of Paid Search in this Marketingland article.
Vertical Measure’s Zach Etten is back this week, discussing Google keyword updates and how they can affect your paid search strategies.
How’s your e-commerce PPC campaign going? If it could use a little boost, check out Nathan Roberson’s article on Business2Community.com, sharing three elements for #winning.
Anything that can help save on marketing costs is a good thing, and this Search Engine Watch article by Danny Goodwin is a good thing.
If you’re not all too familiar with tracking metrics in your PPC Search Ad Campaigns, Blair Symes can point you in the right direction in this Business2Community.com article.
Constant algorithm updates can get a little overwhelming, and Michelle Stinson-Ross feels your pain and addresses your concerns about the Hummingbird update and its effect on your plans in this Search Engine Watch article.
What’s your social media optimization knowhow? And how can SMO work for your business? Peg Fitzpatrick will be offering today’s SMO lesson on her website, pegfitzpatrick.com.
Jessi Hempel does the unthinkable and swears off social media for a period of time, and this article on cnn.com gives some powerful insight into exactly what she missed.
The first step in speaking to your audience is knowing who your audience is, and this Business Insider article by Cooper Smith has some surprising facts to share about social media demographics.
Social Media, as we all know, offers excellent reach and visibility, and Greg Satell has good information for social media strategy beginners and seasoned pros in this Forbes article.
What’s going on with your Google Analytics? Matthias Hager sorts it all out in this LKRSocialMedia.com article.
“…don’t make a guide that says “how to cook bacon” 13 times in it because you want to rank for that phrase. Instead, write a quality guide to cooking bacon and let Google figure out when to show it.” – Matthias Hager
Straight from the horse’s mouth, Matt Cutts responds to questions about pagerank updates, and Barry Schwartz has the story on SearchEngineLand.com.
PR strategies can be closely linked to your own SEO endeavors, and Brad Miller shows you how in this thenextweb.com article.
If your proficiency in Google’s Webmaster Tools isn’t up to par, this Search Engine Journal article by Rob Henry can get you up to speed quickly.
In the honor of upcoming Halloween festivities, Adam Dorfman presents 4 terrifying mistakes that can be made in local search marketing and SEO, in this Search Engine Watch article.
Adam Vincenzini outlines the major changes in the Google Analytics Dashboard functionality in this Search Engine Journal article.
Ardala Evans is obviously a great cook, and her love of recipes couples nicely with her love for quality links, in this clever article on the Vertical Measures blog.
Maybe you’ve dabbled in broken link building as a strategy, but this Search Engine Watch article by Ken McGaffin may make you think twice.
Link building without the content? Jon Ball of Page One Power has the info you’re looking for, in this Search Engine Journal article.
Anita Campbell offers a great review of Sage Lewis’s book, “Link Building is Dead: Long Live Link Building,” a book considered a must-read for link builders, content marketers and SEO professionals.
Barrie Smith is a seasoned professional link building expert, and this Search Engine Journal article by Murray Newlands offers some insight into his success and knowledge you can use for your own link building endeavors.