The Weekly Measure is a compilation of internet marketing news highlights published on the Vertical Measures blog every Friday. Each week, we draw together the latest in content marketing, paid search, social media, search engine optimization and link building tips, tricks and updates for your reading convenience. We also include a continually updated list of internet marketing conferences taking place in cities around the world. Make the Weekly Measure your source for industry news and keep with us each week as we continue to keep you educated on all things internet marketing!
Randy Appuzzo posted about how to keep syndicated content from being penalized by Google on Content Marketing Institute. Appuzzo distinguishes the differences between duplicate and syndicated content for readers to help them avoid unnecessary and harmful penalties.
Steve Olenski highlighted the need for brands to go visual with their marketing efforts on Marketing Insider Group. He expands upon three reasons brand marketing needs to shift to a visual approach.
Ayaz Nanji posted on MarketingProfs about the most effective PPC channels. Drawing from a study done by Hanapin Marketing, the post identifies the six most effective channels and how brands and agencies feel about their PPC successes during the year using them.
Izabela Wisniewska wrote about how SEO and PPC can work together on PPC.org. She offers up several points on how the two strategies can intertwine and produce positive results.
Kimberlee Morrison made a post containing an infographic created by SocialMediaMarketo on AdWeek. The infographic covers twelve steps small businesses and start-ups should look to take in order to create a efficient social media strategy.
Sophia Bernazzani published a guide to social media buttons on the HubSpot blog. Bernazzani details the differences between share and follow buttons as well as how to create them for the six biggest social networks.
In an article on Search Engine Land, Jim Yu detailed Progressive Web Apps. He details how they work, their key benefits and SEO recommendations to make them groove with Google.
AJ Wilcox sought to drive home the importance of paid search and social integration in his Marketing Land column. Wilcox explains how to design the most effective mix of the two to drive marketing efforts.
Marcus Miller posted on Search Engine Land about what the real time Penguin filter updates mean for link building. Miller summarizes two key points of Google’s Penguin 4.0 announcement, exactly what Google is looking for now in regards to links and tactics that are friendly in the post 4.0 world.
Nick Thompson wrote about the continued importance of link building for modern SEO strategies on PerformanceIN. He stresses the importance of quality links and the role the recent Penguin update plays in driving this point home.