At the end of every week Vertical Measures highlights immediately relevant internet marketing news in the Weekly Measure. We peruse industry news outlets and draw together the latest stories from the field of content marketing, paid search, social media, search engine optimization and link building. We also provide a handy schedule at the end of each post of upcoming conferences for those who seek to take their learning to the next level. Keep with the Weekly Measure each week as we continue to provide the latest internet marketing news.
Jeff Hinkle of Vertical Measures looked at how to determine if published content is supporting one’s business goals. Hinkle lists four standards that content should be meeting in order to fulfill its role as an effective marketing tool.
Amanda Cook wrote on Copyblogger about how to supercharge sales funnels with content. Cook shares three ways to ensure posted content generates leads and has shareability.
Andrea Taylor discussed how to prepare PPC accounts for the fall on the Clix Marketing blog. She focuses on back to school prep, diving into new channels, taking advantage of new ads features, account cleanup and continued learning to stay ahead of the curve.
Pauline Jakober wrote an article on Search Engine Watch about a new way to track AdWords sitelinks in Google Analytics. Jakober gives readers the rundown on the specifics of the features and compares it to the older version in order to track the changes that have been made.
Lindsay Kolowich shared an infographic created by Animoto covering the future of video on social media on Hubspot. The infographic lays out how better business results are being achieved through use of video, which platforms are currently the top hosting dogs, and how video and mobile marketing fit together.
Kevin Ho published a guide to the new Twitter dashboard on Social Media Examiner. Ho walks readers through a step by step process for getting started with the dashboard and how to use it to better manage Twitter marketing campaigns.
Andrew Dennis shared link generation tips in his post on Search Engine Land. He explains how to better find link opportunities and provides a list of tools to help in the process.
Alexandra Tachalova examined the relationship between the legal field and local search on Moz. Tachalova dives into the top five challenges companies in the legal niche face and how to overcome them.
Brian Harnish posted on Search Engine Land about link profile maintenance. He talks about how to analyze links in order to identify potential harmful ones and avoid penalties.
Andrew Dennis wrote an article covering the relationship between content marketing and link building on Biznology. Dennis sheds light on how the two strategies complement each other and stresses the continuing importance of links as a ranking signal.
- Arnie Kuenn will be speaking as part of a “Why Online Marketing” presentation
- Don’t miss both of Arnie Kuenn’s presentations on “Optimizing Your Content – The 7 Most Common SEO Mistakes” and “How to Get 77% More Traffic From Your Existing Content”
- Be sure to catch Arnie Kuenn’s content marketing workshop focusing on Vertical Measures’ 8 steps to success.