The Weekly Measure: Super Bowl vs. Superbowl, Google Tag Manager & Mapping Content

The Weekly Measure: Super Bowl vs. Superbowl, Google Tag Manager & Mapping Content

The Weekly Measure strives to deliver the latest in content marketing, paid search, social media, search engine optimization and link building news each week to its readers. Also featured is a schedule of conferences featuring industry experts, including those from Vertical Measures. Keep pace with the Weekly Measure as we continue to bring you the latest in internet marketing news.

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Content Marketing

How to Map Your Content to the Customer Journey

– Vertical Measures

 

Understanding your customer’s journey is vital to the success of any digital marketing strategy. Find out how to map your existing and future content to covert.

Super Bowl vs. Superbowl: The End of “Super Bowl”

– The Ringer

 

The Patriots and Eagles are only a side plot. It’s time to embrace what we all subconsciously already know.

Paid Media

How to Visualize Last Year’s PPC Data and Learn From It

– PPC Hero

 

Explore how Orbiter data visualizations combines the most vital measurements of your AdWords health and efficiency into easily-digestible, interactive overviews

5 Easy Ways to Improve Your PPC Campaigns with Audiences

– Search Engine Journal

 

Whether they’re as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search campaigns.

Social Media

5 Social Media Trends to Expect in 2018

– HubSpot

 

Check out 2018’s strongest social media trends — and what they mean for brands and users alike.

23+ Useful Instagram Statistics for Social Media Marketers

– Hootsuite

 

Instagram continues to evolve and grow in popularity and these Instagram statistics prove just how essential the network is to marketers.

Search Engine Optimization

An Investigation Into Google’s Maccabees Update

– Moz

 

Follow along with all the steps taken to see just what went wrong and how to determine the right fix.

Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

– Content Marketing Institute

 

Get all your Google featured snippet questions answered in this easy-to-understand FAQ.

Email Marketing

You’ve Got Mail: 5 Things Your Subject Lines Are Missing

– Marketo

 

How do you write email subject lines that cut through the noise? After thousands of tests, we came to these 5 conclusions.

Why Search Agencies Should Embrace the Adjacency of Email Marketing

– Moz

 

As a concrete, high-margin, high-ROI deliverable, email should be a centerpiece of any SEO agency’s additional services.

Measurement & Analysis

3 Metrics That Help Track User Engagement with Google Tag Manager

– Vertical Measures

 

Find out why using Google Tag Manager can uncover more accurate and insightful data on how users engage with your content.

How to Use Smart Goals in Google Analytics

– PPC Land

 

Smart Goals can be used on Adwords to optimize the campaigns, as these Google Analytics sessions are the best users engaging with the website.

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Zack Jones
zackj@verticalmeasures.com

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."