The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
David Gould presents both sides of an argument of the age old question: SEO or content? He breaks down what good content gets you versus what good SEO gives you, and provides a detailed explanation of why one can help more than the other. Which do you think it is?
Amber van Natten posts on NewsCred about a recent study saying that content marketing doesn’t work. Her conclusion: marketers are not putting in the time needed to execute campaigns properly. Van Natten then concludes with actionable tips from “content masters.”
Arnie Kuenn of Vertical Measures posts an article on LinkedIn about a tool marketers can use to help create content. He goes over the basics of Google trends for those who are unfamiliar and then gives marketers great examples of how to use the free tool to their advantage.
Mark Masters compiled his notes up to date on the “Talking Content Marketing” project. In the slide show you’ll hear from 24 industry leaders and hear their take on the marketing world today. Get out your notepad, there’s a lot of great information in this SlideShare presentation.
Over on Content Marketing Institute, Arnie Kuenn uses baseball jargon and statistics to help marketers understand what their content goals should be and how to achieve them. It’s not all about the home run; it’s about getting fans to come back to the park season after season.
Natalie Barreda posts on Vertical Measures’ blog about the upcoming move to Google Shopping Campaigns. The changes will happen in August so she goes over what exactly PPC managers need to know to properly manage their campaigns and clear up the confusion around Google Priority Settings.
On Marketing Land, Martin Beck explains a new feature on Facebook called Save. In the article he explains what the feature is, what it means for marketers and includes a link to an article written by a Facebook engineer with even more information on the topic for those social media marketers looking to go the extra mile.
With almost 40 million users and no paid advertising, Vine is a big obstacle for marketers. In his article on Mashable, Kurt Wagner explains how and why marketers are sneaking onto the social media platform in the form of product placements.
Eric Enge writes a post on Search Engine Land looking back at the effects of Hummingbird and also provides some insight into the future of search and Google. His goal for the post is to “help dispel the myth that Hummingbird is an algorithm.” Head on over to see if his lengthy post does just that.
On Search Engine Watch, Jay Taylor talks about using SEO to make sure you get the right audience to your site. In the post, he gives step-by-step instructions so that SEOs can do this on their own.
One of the hardest parts of link building is the outreach. On Isoosi, Steve Wiideman gives four outreach techniques you can use to secure great placements as well as an example email you can use again and again.
Matthew Zajechowski wrote an article on Digital Third Coast on a subject many marketers have with clients and with each other: quantity vs. quality. In his article he goes through how to identify a quality backlink, why they are important and how to strike a balance between the two tactics.