The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Megan Marrs wrote an article on the WordStream blog about repurposing content. She briefly discusses why content should be repurposed before going into eleven different ways to go about the process.
Zach Etten of Vertical Measures posted about using remarketing to amp up content marketing efforts. Etten begins with an example of how a targeted remarketing campaign can build and retain one’s customer base. He then explains how combining the insight and persistence of remarketing with carefully targeted content can create a powerhouse marketing strategy.
Jay Taylor wrote a post on Search Engine Watch about why one should run a paid search campaign with an already successful SEO strategy. He provides four reasons including organic rankings are volatile while ad rank is not, visbility can be doubled and both click-throughs and probability of conversion increase.
Andy Franco posted on Social Media Today about optimizing professional services firm’s web presence. He presents seven do’s and don’ts including do track visitor behavior, do paid search optimization and don’t misuse email marketing.
Justin Wilson wrote an article on Business 2 Community about how to optimize social profiles and social content for search engines. Wilson shares some handy pointers for Twitter, Facebook, YouTube, Pinterest and Instagram.
Eric Enge offered advice on how to convince executives who have bought into SEO’s bad reputation of its actual benefits in an article on Search Engine Land. Enge advises to approach the reputation problem head on by attacking two key misconceptions: what SEOs really do with websites and dispelling the idea of link building as spammy by explaining the truth about modern link building practices.
On Search Engine Watch, Marcela De Vivo wrote about international SEO campaign strategy. She offers four tips to make the most out of an international campaign such as specifying a target audience, developing a marketing strategy, and analytics.
Cory Collins posted to Linkarati about what worked for link building in 2014. Collins compiles fifty success stories from fifty industry experts such as Neil Patel, Erin Everhart and Jennifer Van Iderstyne.
Julie Joyce wrote an article on Search Engine Land about getting links in posts on other sites. Her article acts as a brainstorming session for building links within content by providing five example articles with five ideas per example on how to obtain a link within each article.