The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Kaila Strong wrote an article on the Vertical Measures blog sharing an extensive list of Ecommerce content marketing resources. In her article, she draws together resources published in the last twelve months by some of the industry’s greats that demonstrate the importance of content marketing for Ecommerce companies.
Andrea Serrette posted to Content Marketing Institute discussing how to utilize research in a content marketing strategy. Serette writes on how surveys can be effective research tools in understanding one’s audience. She then provides seven steps for creating a survey and how to leverage research results as part of a content marketing strategy.
Nicole Fallon posted an article on Business News Daily about common mistakes made in content marketing. In her article, Fallon discusses four specific content marketing mistakes and what can be done to avoid them.
Eric Couch published an article on PPC Hero about the importance of PPC industry certification. In his article, Couch provides information on two of the most common industry certification programs, Bing and Google.
In an article on Search Engine Watch, Pauline Jakober discusses troubles international brands face when managing paid search abroad. Jakober identifies three common major trouble areas including branding, lack of communication, and clambering for a budget.
On Social Media Today, Emile Cole looked at YouTube and Facebook video services to decide which is best to get the most exposure for content. Cole identifies Facebook’s new video features, video view counts and in-picture links to related video, and how they relate to recent changes in the site’s algorithm that aid in video exposure. He goes on to compare Facebook’s video service with YouTube discussing the different types of exposure each site offers.
In an article posted on The Next Web, Mackensie Smith discusses how to correct a social media blunder. She goes over specific steps that can be taken in an attempt to minimize the damage of a social media mistake including owning the conversation through tools such as uberVU, not being overly defensive or aggressive in responses to negative backlash, and offering an honest apology. Additionally, she offers six rules to help a company move on after damage control steps have been taken.
Casie Gillette posted to Search Engine Land discussing how SEO should be about more than a company’s website and utilize other channels to optimize for search. She explains how offline, social and email channels can be used for effective SEO.
On Search Engine Watch, Brittney Sheffield wrote about forming more integrated social and SEO teams. She shares three ways social and SEO teams can work together to form a mututally beneficial relationship that can provide a better experience for a company’s target audience.
Jayson DeMers wrote an article on Forbes about link building post-Penguin 3.0. DeMers shares six methods of earning high-quality links through content strategy including guest blogging and infographics that will not lead to penalties from Google.
Tiny DiSerafino published an article on Business 2 Community about surviving link building in 2014. He discusses what link building is and how it can be an effective SEO tool. He then discusses three strong strategies for link building in 2014 including establishing personal connections, building links that are relevant to content, and quality over quantity.