The Weekly Measure: Snapchat Mistakes, Link Outreach & Google Shopping Ads

The Weekly Measure: Snapchat Mistakes, Link Outreach & Google Shopping Ads

The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates.

Content Marketing

Your Editorial Calendar is Not Your Content Marketing Strategy



An editorial calendar is not a content marketing strategy. Here’s why you need to know and care about the difference.

Cover All the Bases With 21 Winning Content Marketing Tactics



Let Content Marketing Institute’s 2017 Content Marketing Playbook be your guide to get the performance of the content marketing tactics on your roster.

Paid Search

7 Tips To Optimize Your Bing Shopping Campaign

– PPC Hero


We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.

New Google pilot tests Shopping ads on the Display Network

– Search Engine Land


Google Ads will start appearing first on fashion and home design sites.

Social Media

8 Snapchat Mistakes to Avoid (and How to Fix Them)

– Hubspot


How do you create Snapchat content that gets your followers to stop and watch? Learn from common Snapchat mistakes and our suggestions to avoid them.

5 Social Media Innovations That Are Changing the Retail Industry

– Hootsuite


These social media tools are changing the eCommerce and retail industries.

Search Engine Optimization

SEO Experts You Should Be Following in 2017

– Act-On


B2B marketers know they need to improve SEO, but how? Read our recommended SEO Experts You Should Follow in 2017 to help you prioritize your to-do list.

A Walkthrough of Structured Data and Schema Markup with Examples

– Vertical Measures


Want to improve clicks and conversions from Google’s search results? Learn 12 ways to use structured data and schema to markup your site.


Link Building

34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic



When you get more backlinks, your search engine rankings can improve. Use these 34 tips plus tools, examples, and more.

How a Link Outreach Campaign Boosts the Value of Your Content

– Search Engine Journal


If you’re creating great content that isn’t getting enough exposure, consider a link outreach campaign to increase the value you get from your content.

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."