Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Vertical Measures
Our friends at ClearVoice recently conducted a survey asking, “What’s your biggest challenge with content?” We’ll break down each of these and offer advice.
– Content Marketing Institute
Follow this tutorial to create your brand’s editorial plan that sets standards for success & outlines how to make that happen.
– Search Engine Journal
Smart bidding is an awesome AdWords feature. Here are three situations where smart bidding is worth trying and three situations where it might be worth avoiding.
Having a Facebook Business Page makes it easier for people to discover and interact with your brand online. Find out how to set one up here.
– Social Media Examiner
Discover how to create Facebook videos that generate the mindful interactions your posts need to stay visible in the news feed.
Search Engine Optimization
This comprehensive guide covers the different types of site migrations, common pitfalls, a detailed 6-phase process to follow, and useful tools to use and download.
Are you stuck in an email marketing rut? Learn which email best practices you should break in favor of experimentation and building a fresh new strategy for 2018.
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