The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Jose Ceberian wrote on Marketing Land about the changes necessary to be made in real-time content within emails to truly leverage its power. He delves into the need for first-party data, how to go about gathering this data and how to make it accessible upon open of an email.
Buddy Scalera discussed the idea of storytelling for brands in an article on Content Marketing Institute. Scalera deconstructs the Jaws movie poster to teach a lesson in visual story telling.
Margot de Cunha posted an article about PPC in higher education marketing on WordStream. He writes on PPC challenges faced within the industry and lists seven tips meant to help overcome them.
Carianna King reported on the rise of Gifs as a mobile language in an article on Social Media Today. She first defines Gifs before moving into the reasoning behind their popularity and how to utilize them to communicate.
David Symmonds wrote an article on social media management on Business 2 Community. Symmonds looks at how businesses can apply the social strategy behind music festivals to their own management strategies.
Jim Yu posted on Search Engine Watch about secure search. Yu talks about what webmasters should know about Google’s announcement on HTTPs starting to be used as a ranking signal, and how to decide whether or not to switch to an HTTPs address.
Kat Robinson of Vertical Measures published a best practices guide for using a marketing platform to support a website’s SEO efforts. She analyzes the benefits of marketing automation platforms and how to correctly utilize landing pages with them.
Jayson DeMers posted on Search Engine Watch about the role of natural links in modern link building. DeMers reviews five ways to reap the benefits of inbound links without resorting to outdated tactics.
Neil Patel wrote about content that attracts backlinks on the Quick Sprout blog. He identifies the five best types of content that can be used to build good quantity and high quality links.
Andrew Dennis’ column on Search Engine Land looks at several high profile missed opportunities caused by ignoring link building as a viable strategy. Dennis covers the value of links, the importance of internal linking structure and numerous examples of active link acquisition from big brands.
Jason Corrigan made a post about link earning on the KISSmetrics blog. He explains the difference in terminology between link earning and link building, then he applies the three A’s of how content ranks in 2015 to correctly earning links.
- Arnie Kuenn will be speaking about creating content audiences will find and love!
- Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!