The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Few know more about what it takes to create effective, intelligent content than an editor, and this Kuno Creative article by Brianne Carlon gives 5 important lessons, straight from the thoughts of an editor in this raventools.com article.
Everyone is wondering, so Lloyd Faulk of Vertical Measures answers the question: How much does content marketing cost?
Editing in WordPress can get frustrating, and this Search Engine Journal article by Ann Smarty offers 6 plugins that can ease the pain.
Sometimes the idea well runs dry, and when it does, this Search Engine Journal article by Jayson DeMers can satisfy your creative thirst.
August was a big month in content marketing news, so in case you missed it, this 3 minute 11 second brafton.com video by Katherine Griwert sums it up nicely.
David Rodnitzky of Search Engine Land starts this article with the words, “I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns.” This article is a perfect read for those looking to connect CPA with ROI.
Matt Ackley shares the news that “retail advertisers invest more in paid search than almost any other industry,” and his article on Search Engine Land gives three strategies for maximizing brand equity in retail.
The changing dynamics of internet marketing can sometimes feel a little like “lions, and tigers, and bears…oh my,” and this Business 2 Community article by David Glenn simplifies the paid search department for better understanding.
Google’s new AdWords Paid and Organic Report is making it more possible than ever to analyze and optimize, and Bill Hunt of Search Engine Watch has the story.
Marketing gurus know the value of contests for promotion, and now Facebook is making that process a little smoother. Corey Eridon shares the news in this HubSpot article.
Pinterest is the fourth largest traffic driver in the world, and this HubSpot article by Ginny Soskey shares ten great ideas for Pinterest boards, from real brands.
What is Story Bump, and how can marketers shift their game plan to reflect this important Facebook algorithm change? Andrea Vahl has the news on Social Media Examiner.
If you’re not yet familiar with Facebook insights, this Social Media Examiner article by Jon Loomer can point you in the right direction.
This story comes from Facebook’s own news page, defining “high quality content” and what users should be expecting as far as impact.
“…we want to make sure that the best quality content is being produced, surfaced and shared. Our latest update to the News Feed ranking algorithm helps ensure that the organic content people see from Pages they are connected to is the most interesting to them.” –Facebook
Everyone loves a good resource list, and for anyone trying to beef up SEO efforts, this is a good list to keep on hand. This Kissmetrics article by Zach Bulygo serves up 58 excellent resources.
In this Search Engine Land article, Barry Schwartz has the scoop on Matt Cutt’s recent statements about the importance of page speed on mobile search.
Possibly one of the best internet marketing how-to lists on the web, this SEO cheat sheet on The Moz Blog is an excellent item to have on hand for anyone who works in internet marketing. Danny Dover presents this PDF download, free for everyone.
Barry Schwartz has some more news to share on Search Engine Land, discussing the relevance of page rank (is it dead?) and its place in the Google toolbar.
Who doesn’t want to be at the top of Google? Grant Simmons has ten valuable tips for making the climb in this Search Engine Watch article.
Richard Marriott traveled the globe for this article (at least via email) and has put together the wisdom of SEO experts from around the world in this clambr.com article.
Can it be true, that Google may actually be in the wrong about the worth of a legitimate link? Chris Crum has this story on WebProNews.
“You have to wonder if links are simply starting to play less of a role in Google’s algorithm than in the past. Even if they are still playing a role, it’s possible that they’re not being given as much weight.” – Chris Crum
Natural links are always the best links, and this business.com article (written by Vertical Measures’ own Kaila Strong) offers some tips for attracting inbound links, a naturale.
Brynna Baldauf answers your questions about page rank and domain authority in this Vertical Measures article.
The seasonal approach to link building can work for every business, even those who don’t see a rise or fall in traffic with the changing of the seasons. Julie Joyce has six steps you can use today in this Search Engine Watch article.
Some of the simplest lessons from childhood can be applied to link building, and Casie Gillete presents nine in this Search Engine Land article.
September 12: Free Webinar – Improve What You Have: How to Increase Rankings on Top Evergreen Content
September 24: From Howard Stern to Thomas Paine: 5 Actionable Ways to Create Content from Histories Best Content Creators