The Weekly Measure: The Best of Internet Marketing News –  September 27, 2013

The Weekly Measure: The Best of Internet Marketing News – September 27, 2013

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

The Weekly Measure Content Marketing

7 Ways to Generate Content Ideas People Actually Care About

As per the usual, coming up with new ideas for content can bring about the infamous writer’s block. This article by David Carrillo puts a slightly different spin on the process, with 7 ways to find the content that people are really wanting to see.

White Papers: Key To B2B Enterprise SEO Power

Search Engine Land always has good advice for content marketers, and this article by Ted Ives doesn’t disappoint, taking a closer look at white papers place in B2B SEO efforts.


Why We Hate Infographics (And Why You Should)

The title alone is enough for any content marketer to give it a read, but the value of this piece for every internet marketer’s information is no joke. Cyrille Vincey has the story.

Top 7 Reasons Why Your Content Pages Load Slowly

If your pages take longer to load than six or seven seconds, you’re below average, and Vertical Measures’ David Gould has some good advice for faster page loading.

What is the Future for Content Marketing?

What does the future hold for content marketing? No one has a better guesstimate than the nine experts featured in this compilation article by Arnie Kuenn, featured on Marketing Land.

“Content marketing is being embraced at such a rapid pace that I believe the future will be primarily about standing out from the crowd… With rapid adoption comes overwhelming competition” – Rand Fishkin

The Weekly Measure Paid Search

7 Things Every Great Landing Page Needs

Neil Patel of Quicksprout has this informative piece, offering a great list of 7 tips for improving your landing page. These simple suggestions could possibly mean a big difference in your landing page’s success.

The PPC Experiment You Never Dare to Run


Do you know what “ghost clicks” are Do you know the difference a branded keyword can make over a non-branded keyword? Time to school yourself, in this cleverly written Search Engine Land article by Matt Van Wagner.

Paid Search Boosts Invisible Organic Campaigns

Laurie Sullivan presents the results of an interesting study, and the conclusions may be surprising. A good read for anyone looking for understanding of the relationship between organic and paid search. Media Post has the story.

What is Landing Page and Why is It Important?

If you haven’t yet implemented a landing page into your paid search strategy, now is a good time to start the process. Zack Etten of Vertical Measures explains why landing pages are important and what they can do for you.

Create beautiful, engaging display ads in seconds with Ready Creatives

This article comes directly from Googles Adwords’ blogspot, sharing information about a display ad design shortcut that makes creating an ad is as easy as choosing dynamic, engagement, video or general purpose ad.

Google: 70% of Mobile Searchers Call a Business Directly from Search Results [STUDY]

Ever notice how easy it is when a click-to-call button exists on a website? Google noticed too, given the immense increase in click-through rates and brand perception. Does your site have a click-to-call? Danny Goodwin has the news on Search Engine Watch.

“AdWords advertisers who implement click to call see an 8 percent increase in click-through rate.” – Danny Goodwin, Search Engine Watch

The Weekly- Measure Social Media

Why Google+ is Sneaking up on Facebook

Everyone’s been wondering for a while, but is Google+ catching up to Facebook? It’s one part social, one part content, and Ryan Holmes has the story in this LInkedIn article.

Why You Should Embed Google Plus Posts


Know anything about embedding Google Plus Posts? School yourself in this article by Megan Fludd, explaining why you must take up this practice.

New Move by Twitter: Universal Search Results

In other Twitter news, the social media goliath is rolling out is Universal Search Results. The feature will be rolling out in waves, so while you wait, read this Search Engine Journal article by Chandad

With a Tweet, Twitter Kicks off the Next Big Tech IPO

In typical fashion, Twitter tweeted out its news of submitting confidential filing to securities regulators, opening up the re-tweet floodgates about the impending stock market entrance. Matt Krantz and Alistair Barr share the story in this USA Today article.

Promoted Pins Coming to Pinterest

Pinners knew it wouldn’t last forever, and now that day has come: PInterest announces its doors opening to promoted pins. Frank Reed has the scoop on Marketing Pilgrim.

Facebook Finally Lets You Edit Posts

Well, hallelujah, our irrational and hurried Facebook posts can be edited! Goodbye grammar mishap, adios, Autocorrect errors. Facebook introduces the ability to immediately edit posts. Pete Pachal brings the story in this Mashable article.

The Weekly Measure SEO

Payday Loan Penalty And The Road To Recovery

It’s the story of payday loan penalty and the steps taken to recover from the blow, and Steven Macdonald of the YouMoz Blog shares the reasons behind the penalty and how you can pick up the pieces and move on.

What SEO Has Experienced in 2013

The Daily SEO tip brings this article, highlighting the top moments in SEO this year. A nice summary provided by Anca Bradley.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday

Rand Fishkin of Moz presents the latest edition of his Whiteboard series, offering wisdom to marketers lost in organic referrals.

Google Hummingbird

Google’s at it again, and this time the algorithmic creature to grace the stage is known as Hummingbird, one that Google claims will produce better results. Danny Sullivan shares the story on Search Engine Land.

The Weekly Measure Link Building

Updates To Old Link Building Practices That Score Wins Today

Erin Everhart shares this Search Engine Land article, giving some helpful tips on how to turn outdated link building practices into winners now.

How Search Engines Rank Web Pages

Ever wondered how search engines really rank your web pages? David Harry will tell you how in this Search Engine Watch article.

Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successfulbulb

Purna Virji offers a nice perspective on the important collaboration of SEO and Social, giving readers the top 3 ways this partnership can boost your business.

12 Authoritative Link Building Tactics for the Luxury Travel Industry

The luxury travel industry has its own mannerisms in marketing, and this Vertical Measures article by Kaila Strong offers twelve excellent tactics to build authoritative links in a competitive industry.

I ask myself the question Eric Ward often does, “if Google didn’t exist would I still want this link?” – Kaila Strong, Vertical Measures

The Weekly Measure Upcoming Events

October 1-3: Search Marketing Expo SMX East 2013:NYC

October 15-16: Digital East – Washington D.C.

October 21-24: Pubcon Las Vegas

November 26-27: Telecoms Tech World – London

Laura Holloway

As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.