The Weekly Measure: September 20, 2013

The Weekly Measure: September 20, 2013


The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

The Weekly Measure Content Marketing

32 Experts Share Their Best Blog Post Promotion Tipsblog-post-promotion-tips

It’s not always easy to find creative ways to promote a blog post, but 32 experts in the field share some tips to revamp your efforts in this article by Kristen Hines.

5 Landing Page Headline Formulas Tested

How’s your landing page doing? If it could use a little boost, this article by Michael Aagaard tests five landing page headline formulas so you can know what’s working, and what isn’t.

How Video Plays a Crucial Role in the Rise of Content Marketing

If your content plan doesn’t already include video, there’s no time like the present to add this critical element to your strategy. This Michael Litt article on Marketing Profs the importance and rise of video content marketing.

Content Marketing: 6 Categories VCs are Betting on Right Now

Nick Gregg, CEO of Strategy Eye, offers this guest post on, giving focus to the three key investment areas you should be focusing on in your content planning.

Kraft on Facebook: Tried and Tested Content Marketing

Fewer brands are as lasting or as durable as Kraft, and this article by Ben Davis takes a hard look at the tried and true (and tested!) methods of the makers of mac-and-cheese.

“…if your company has more than one strong trademark, product, mascot, using them to create further standalone Facebook accounts will help increase popularity online.” – Ben Davis,


The Weekly Measure Paid Search

Paid Search Drives Store Revenue… But How Much?

How much is paid search really driving store revenue? George Michie of Search Engine Land brings the story, testing the figures through a variety of mediums.

The Secrets of Search [INFOGRAPHIC]noir_infographic_457235

Who doesn’t want to improve your search marketing strategies, raise your hand. Clearly, there’s always room for improvement, and this clever infographic (by James Jarnot) on Direct Marketing News offers some startling numbers and some ideas for bettering your paid search efforts.

2 Reasons to Love the New Google AdWords Paid & Organic Report

If one reason isn’t enough, Jason Tabeling of Search Engine Watch has two reasons to appreciate the new Google AdWords paid and organic report.

“We too often as paid search marketers think only about paid search and ignore anything else around us.” – Jason Tabeling, Search Engine Watch

6 PPC Tasks That Are Ideal for an Intern

Interns can be useful for PPC, and not just for grabbing coffee and the mail. Just kidding. Kind of. Turns out, there’s six very valuable tasks they can take on for your PPC efforts, and Melissa Mackey of Search Engine Watch has the scoop.

Why Local PPC Needs Call Tracking

Marc Poirier makes a good point, highlighting the benefits of call tracking for PPC, in this Search Engine Watch article.

5 PPC Reputation Management Tips (Including Twitter)

Reputation management is a critical and booming presence in online marketing, and now even PPC joins the game as a means of repairing and boosting online reputation. This ClickZ article by Kevin Lee tells you all you need to know.

The Weekly- Measure Social Media

Hearing Voices: Getting The Brand Voice Right In Social Media

Brand choice is often a reflection of personality, and this Marketing Land article by Ric Dragon guides you in putting the right voice on your brand to attract the best audience in social media.

6 Ways to Maximize Your Google+ Engagement

Make the most of your engagement on Google+, starting with these 6 tips from Megan Conley in this Social Media Examiner article.

“As the number of people who add their content to Google+ grows, it’s more important than ever to optimize your social media posts for the engagement that helps keep it from getting lost in the stream.” – Megan Conley, Social Media Examiner

45 Social Media Tools and Tipsic-7-broken-link-check

You’ve got to love helpful lists, especially ones full of useful tricks for improving marketing efforts through social media. Ian Cleary of Social Media Examiner has the story.

How a Small Staff Can Get the Most Out of Social Media

Lisa Parkin shares this story, emphasizing the power behind a small staff and how your team can use social media to the fullest, in this Huffington Post business blog article.

8 Ways to Improve Your Facebook Engagement

The Social Media Examiner has a presence for good information offerings, and this Krista Bunskoek article doesn’t disappoint, providing eight simple ways to boost your engagement on Facebook.

The Weekly Measure SEO

When Looking For Links, How Can You Predict A Site’s Future?


Julie Joyce always shares a helpful message, and in this Search Engine Land article, she sheds some light on the prediction of a site’s future and its relationship to link building.

Google: Unlinked URLs Are A Source For Indexing New Content

Google has gone on record about their use of URLs within unlinked content, and this could provide a new source for indexing new content. Barry Schwartz has the news on Search Engine Land.

The SEO Strategies You Need to Master [INFOGRAPHIC]

How are your SEO strategies doing these days? This infographic on Mobile Marketing Watch gives some great information in a colorful way.

Study Determines Google+ Shares Have Little Impact on Search Rankings

What? Google+ shares aren’t impacting search rankings? Kelsey Jones breaks it down in this Search Engine Journal article.

The End Of One-Size-Fits-All SEO Reporting

There’s no right way to do SEO reporting, and this Search Engine Land article by Nathan Safran can help you see the light.

“It’s time we stop pretending that a one-size-fits-all reporting schema works for all levels of the organization and provide our stakeholders with the data they need to run a fast paced, highly competitive business in today’s online landscape.” – Nathan Safran, Search Engine Land

The Weekly Measure Link Building

How to Avoid the Soon to be Guest Blogging Penalty

Will there be a penalty for guest blogging? And how can you avoid it if (and when) it happens? Jason Acidre shares something to think about in your link building efforts.

“And as most of us know, to be really able to compete in online marketing these days, we need to be almost everywhere. “ – Jason Acidre,

12 Scalable Link-Building Tactics

Link-building tactics falling short? Take another lesson from Jason Acidre on The Moz Blog, offering twelve new tactics you haven’t
thought of yet.


Google: Don’t Pay The Link Mobster For Link Removals, Just Disavow Them

Would you rather pay for something or get it for free? Yes, it’s that simple. The disavow tool has found a nice place in link removal, and this Search Engine Roundtable article by Barry Schwartz can tell you how.

Successful Link Building in the Content Marketing Era

Link Building is still very much a thriving element of online marketing, and this Search Engine Journal article by Marc Purtell explains how to keep link building going in an era of content.

What Strategy is Best: More Links or More Content?

Mike Huber answers the growing question of which strategy really works best, but the answer isn’t exactly what you think in this Q&A Video on the Vertical Measures blog.

4 Ways to Wash Away The Link Building Hate

Linkbuilding is often a love/hate/really love/really hate relationship, but this Search Engine Land article reminds us how to re-love this successful marketing tactic, brought to you by Nate Dame.

The Weekly Measure Upcoming Events

Content Marketing World Recap

Did you miss Content Marketing World this year? No worries; Brad Kuenn was there and gives you a nice play-by-play in this Vertical Measures article.

September 24: From Howard Stern to Thomas Paine: 5 Actionable Ways to Create Content from Histories Best Content Creators

October 1-3: Search Marketing Expo SMX East 2013:NYC

October 15-16: Digital East – Washington D.C.

October 21-24: Pubcon Las Vegas

November 26-27: Telecoms Tech World – London

Laura Holloway

As an SEO Content Writer, Laura helps to build clients' online presence through engaging content. She is also a published playwright and columnist, as well as Copy Editor for Arizona Sports and Lifestyle Magazine.