The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
CEO of Vertical Measures Arnie Kuenn wrote about content publishing on the Convince and Convert blog. Kuenn provides a sixteen item list of things to check before publishing covering content, formatting, optimization and the final steps of the process.
Demian Farnworth posted a guide to fixing content on Copyblogger. He starts off by explaining why old, broken content should be fixed before offering four options for repair. He then reviews how to fix ten specific types of content such as past events, sales that have ended and outdated reviews.
Keith Johnston wrote an article about repurposing content on PlannerWire. Keith first defines content marketing and the purpose of content before sharing an infographic created by Vertical Measures to detail the repurposing process.
Amanda Gant asked six content marketing experts, including Vertical Measures CEO Arnie Kuenn, six questions about content marketing in 2015. These questions resulted in thirty-six tips for small business owners to implement an effective content strategy.
Susan Wenograd shared her process for managing tagged destination URLs with Excel on the Clix Marketing blog. Wenograd’s four step process covers figuring out which Ad Groups only have one ad, determining the tagged URL each group would need, using concentrate to create destination URLs and using VLOOKUP to pull created URLs in.
Richard Rekuc wrote an article on Marketing Land about paid search and retail SEO. He provides information on five ways paid search data can support SEO such as landing page arbitrage, competitor identification and search term data.
On Adweek, Shea Bennet published a guide containing an infographic created by Quick Sprout about hashtags. The infographic overs how many to use, which ones to use and where to place them for Twitter, Instagram, Facebook and Google+.
Ginny Soskey posted on Hubspot about creating the perfect Facebook cover photo. Soskey goes over eight Facebook cover photo best practices as well as provides pre-sized templates to assist in their creation and optimization.
Rand Fiskin wrote on the Moz blog about structuring URLs properly for SEO. He writes about fifteen best practices such as using keywords in URLs, canonicalizing URLS that serve similar content and limiting redirection hops.
Emily Alford posted on Search Engine Watch about the idea of SMBs utilizing apps to improve local search. Alford draws from Director of SEO Innovation at Catalyst Joe Cristo and Managing Director at Leverage Digital Jay Taylor to discuss Google’s shift towards starting to look at app content and what cues about the importance of apps SMB’s can take from larger brands.
Marcela De Vivo discussed backlink profile auditing to avoid a Penguin 4.0 penalty on Search Engine Watch. De Vivo elaborates on instructions to create a comprehensive backlink report, search for foot prints, deal with toxic links and re-audit link profiles monthly.