Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
Ashley Taylor Anderson posted on Content Marketing Institute about emotional engagement. She paints a picture of the art and drills home the science behind the appealing to an audience’s emotions.
Drew Eastmead of Vertical Measures shared advice on how to run a content marketing editorial meeting. Eastmead walks readers through who should be on am editorial review board and how to structure an agenda for the meeting.
Robert Brady wrote on the Clix Marketing Blog about what he learned from PubCon 2016 in Las Vegas. He specifically focuses on the insights on Google’s stance on mobile gleaned from a keynote presentation from Gary Illyess.
Michael Knight discussed match type segmentation on PPC Hero. Knight clarifies the difference between modified broad match and phrase match and how to choose specific match types.
Alex Ivanovs posted about strengthening customer relations on Sleeknote. He talks about communication being the foundation for creating greater customer satisfaction that leads to higher success rates for companies.
Sydney Parker wrote about Snapchat marketing on HootSuite. Parker lists five unusual campaign strategies that worked and the lessons those wishing to bolster their efforts on the app can take from them.
Vertical Measures CEO Arnie Kuenn laid out a battle plan for how to fight duplicate content on the Vertical Measures blog. He discusses how to develop a canonical SEO strategy in order to combat the issue.
The Technical SEO Renaissance: The Whys and Hows of SEO’s Forgotten Role in the Mechanics of the Web
Michael King published an in-depth technical SEO piece on Moz. King guides readers through an abridged history of SEO and the place it has in the modern digital landscape.
Sig Ueland highlighted link building tools on Practical Ecommerce. He provides details on highly useful prospecting and analyzation tools such as Ahrefs, Link Prospector and Majestic.
Justin Herring posted on YEAH! Local about the power of link building for small businesses. Herring runs through the history of link building as an SEO tactic, the definition of link quality and how the strategy stands up to the recent Penguin 4.0 update.
- Sit with Arnie Kuenn for a session on taking your content marketing efforts from failure to success.