Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.
– Content Marketing Institute
It’s time for a fresh perspective on digital data collection and usage. Check out these three news items to help your thinking.
Getting leads on the internet can be difficult. Check out these five content-writing tips that will help you increase inbound traffic to your website and convert leads to customers.
Search Engine Optimization
– Vertical Measures
Google has changed the recommended tag character length for meta description…again. Find out why this is significant and learn how your current SEO strategy should change.
Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general.
When you’re designing a test to measure impact-to-business metrics, your split choice is crucial. Learn what works and what doesn’t in this post.
– Search Engine Journal
Want to create video content that gets tons of views and engagement on Instagram? Learn the six key ranking factors and how to nail Instavids.
– Vertical Measures
Find out how you can identify the pages that are most effective at converting users, so you can use that measurement to increase your business revenue.
Want to know if one variable is actually affecting another variable’s performance? Here’s a quick tutorial of regression analysis and how you can use one to analyze your blog traffic.
Learn what makes these top-notch email marketing examples so effective, and grab an email planning template to get started with your own.
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