The Weekly Measure: Rethinking Data, Landing Pages & More Google Drama

The Weekly Measure: Rethinking Data, Landing Pages & More Google Drama

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

Why You May Want to Rethink Data, Privacy, and Content

– Content Marketing Institute


It’s time for a fresh perspective on digital data collection and usage. Check out these three news items to help your thinking.

5 Tips to Write Content that Generates Inbound Leads

– Infusionsoft


Getting leads on the internet can be difficult. Check out these five content-writing tips that will help you increase inbound traffic to your website and convert leads to customers.

Search Engine Optimization

Drama Over Google’s Meta Description Tag Length Continues

– Vertical Measures


Google has changed the recommended tag character length for meta description…again. Find out why this is significant and learn how your current SEO strategy should change.

What Do Dolphins Eat? Lessons from How Kids Search

– Moz


Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general.

Paid Media

How to Block Poor Performing In-App Ad Placements

– Search Engine Journal


Here’s a Google Ads script you can use to automatically limit ads from showing on poorly performing mobile apps.

Selecting the Right Split for an Incrementality Test

– Kenshoo


When you’re designing a test to measure impact-to-business metrics, your split choice is crucial. Learn what works and what doesn’t in this post.

Social Media

50 of the Best Social Media Tools Selected by Top Marketers

– Content Marketing Institute


Which of these 50 social media tools picked as favorites by top marketers could help your program?

How Instagram’s Algorithm Works & Instavids That Show Best Practices

– Search Engine Journal


Want to create video content that gets tons of views and engagement on Instagram? Learn the six key ranking factors and how to nail Instavids.


How to Find Your Highest-Converting Landing Pages

– Vertical Measures


Find out how you can identify the pages that are most effective at converting users, so you can use that measurement to increase your business revenue.

Regression Analysis 101: How to Find Out How Fast Your Blog Is Growing

– Hubspot


Want to know if one variable is actually affecting another variable’s performance? Here’s a quick tutorial of regression analysis and how you can use one to analyze your blog traffic.

Email Marketing

19 of the Best Email Marketing Campaign Examples We’ve Ever Seen

– HubSpot


Learn what makes these top-notch email marketing examples so effective, and grab an email planning template to get started with your own.

Christmas in July: Consistency is the Key to Email Success

– Oracle


To ensure you get into the holiday inbox, plan now and show ISPs that you are consistent and trustworthy.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."