The Weekly Measure: PPC Tips, Google Posts & Content Amplification

The Weekly Measure: PPC Tips, Google Posts & Content Amplification

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

Register for Our Upcoming Webinar

The ABCs of Persuasive Copy with Nancy Harhut

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Content Marketing


What is Content Amplification All About?

– Vertical Measures

Amplifying your content beyond organic is crucial for marketing success. Find out how content amplification works and what it can do for your business.

How We Redesigned Our Blog for Instant ROI

– Curata

A blog redesign is a big step. Curata decided to overhaul our blog in Q2 2017 in a bid to boost our blog traffic. Herein, the results of our case study.


Paid Search


15 PPC Tips to Fuel Your Google AdWords Campaign Performance

– Marketing Insider Group

Here are 15 tips to help yield impeccable PPC results.

What’s Happening in the World of Paid Social? 2017 Insights and Predictions

– PPC Hero

In this live webinar, Hanapin’s Mary Hartman and Simply Measured’s Bryan Blackburn join forces to share the insights gained from both Hanapin’s State of Paid


Social Media


How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

– HubSpot

Learn how to gain those first 1,000 followers, from creating a follow-worthy Instagram profile to using contests to staying true to your brand.

How to Ensure Your Facebook Page Complies With Facebook Terms

– Social Media Examiner

Want to be sure your Facebook page isn’t disabled for noncompliance with Facebook’s Terms? Discover 4 tips to keep your page in line with Facebook’s Terms.


Search Engine Optimization


Google Posts: Growing Under the Radar

– Search Engine Watch

Google have now rolled out their Posts function for small businesses with a Google My Business account.

The New Type of Landing Page That Increased Our Contacts by 69%

– HubSpot

Discover how we struck a balance with hidden content CRO and SEO, and how marketers can use the results.


Link Building

4 Psychology Insights That Will Help You Build Links

– Search Engine Journal

A little psychology can help you build relationships, increase outreach email open rates, and build more links. But you are free to ignore this advice.

Did You Know? Google Sees JavaScript Links You Don’t

– Search Engine Land

Columnist Kyla Becker explains how poor visibility into JavaScript backlinks can impact webmasters’ ability to keep a clean backlink profile.




A Beginner’s Guide to Marketing Automation

– Moz

Let’s try to get a better understanding of what marketing automation is and how it can potentially help a business.

How to Increase Business Revenue with Marketing Automation Campaigns

– Search Engine Journal

Looking for ways to drive revenue for your business? Learn how automating your email campaigns can improve your marketing efforts and increase revenue.

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."