Vertical Measures is constantly on the lookout for the best articles from the web and then we compile it into the Weekly Measure. These articles cover content marketing, SEO, link building, social media, and paid search. A regularly updated list of upcoming Internet marketing conferences is also provided at the end of each post. Stick with the Weekly Measure to stay current on industry trends!
Happy New Year from everyone at Vertical Measures!
Jodi Harris posted about content curation on Content Marketing Institute. Looking into 2016, Harris highlights eight tools to utilize in the new year.
Brian Clark discussed what makes content successful in an article on Copyblogger. He presses the idea that content must have meaning in order to be effective and explains how experiences with meaningful content produce results.
Kirk Williams wrote about the need for client management in PPC on PPC Hero. Williams’ article points out the lack of client management and communication in the modern PPC industry and denounces potential objections people may have against implementing it.
Larry Kim looked into the future of the PPC industry on the WordStream blog. Utilizing the knowledge of several PPC experts, Kim details six predictions to help businesses get an early start down the right path towards connecting with their audiences.
Steve Masters shared an infographic created by Offerpop about the hashtag. The infographic details its history and use in social marketing.
Kristi Hines published a guide to Snapchat on Social Media Examiner. Hines provides information on Snapchat’s demographics before listing seven steps on how marketers can set up and successfully use the app to promote their business and connect with customers.
Michael Brenner wrote on SEO best practices for blogs on Marketing Insider Group. Brenner summarizes six tips to help with optimization as taken from a detailed infographic created by Mainpath.com that is provided at the end of his post.
On the Tech.co blog, Chawki Trabelsi posted about link building strategy. He lists basic strategies online businesses can use to begin a successful link building campaign.
Will Green wrote an article on PPC.org about how to increase a website’s pagerank. The methods talked about include backlinks, internal links, sitemap creation, website directory submissions and fixing broken links.
- Don’t miss Arnie Kuenn’s half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”. Arnie will also be speaking on “Forget Keywords – Here’s How To Produce Content to Grow Your Business”
- Be sure to check out Arnie Kuenn’s half-day workshop on “The Proven 8-Step Formula to Content Marketing” as well as his presentation on research tactics for content topics.