The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Sylvia Montgomery posted an article on the Vertical Measures blog about increasing qualified leads using content. She says that your content should be useful to your target audience and not be self-promotional, but rather, educational.
Joe Pulizzi posted a blog on Content Marketing Institute that may shift the way you think about content marketing strategy. With his seven steps along with his take-away list of things to do, you will be well on your way to a new and improved content marketing strategy.
On Duct Tape Marketing, John Jantsch gathered content marketing experts and asked them how their approach to content marketing has changed over the last few years. They touch on topics like strategy, finding your target audience, number of posts and the types of content they’re using today.
President of Vertical Measures, Arnie Kuenn, wrote an article on CMI about getting your boss to buy into content marketing. In the article, Kuenn tells you how to prepare your pitch, defuse objections and other great tips to get your boss to sign up for content marketing.
Francisco Rosales breaks down a recently released ad scheduling feature Facebook introduced on Social Media Examiner. He not only gives a tutorial on how to use the feature but also talks about how to know if it is right for you.
Ginny Marvin wrote an article on Search Engine Land about Google Adword’s new capability. It’s a great, quick overview of what will most likely become a very popular feature for advertisers.
Gina Smith put together a great guide to get your business started in social media marketing. Within the guide she gives great tips on content ideation, creating a planning calendar and tracking your progress.
On SmartBlogs, Michael Libermas talks about the importance of both on and off-site SEO to your site’s organic search rankings. The blog goes in-depth into both types of SEO and how to make sure you are properly optimized on both fronts.
Kaila Strong of Vertical Measures posted an article on SEMRush about what it takes to succeed as a modern marketing agency. She explains that a modern agency must be able to adapt, think creatively and revolve around measurable ROI to name a few.
On Search Engine Land, Greg Gifford explains Pigeon and what we know so far about the update. In his post he reassures SEOs and insists that they keep on “trucking” with their usual local SEO tactics, as long as they are concentrating on creating the best user experience.
Jon Ball posted to Search Engine Watch about link building today. Since Penguin has snuffed out low-quality links, he talks about how you can get your link on sites it deserves to be on by doing your research and talking to Webmasters and bloggers on a human level.
On Search Engine People, Barrie Smith goes over basic principles every online marketer should know about link building. He covers DoFollow vs. NoFollow links, anchor text and the benefits of link building to name a few.