The Weekly Measure: Pitching Content Marketing, New Features For AdWords & Facebook Scheduling

The Weekly Measure: Pitching Content Marketing, New Features For AdWords & Facebook Scheduling

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


How to Increase Qualified Leads through Content MarketingIncrease Leads with Content Marketing

Sylvia Montgomery posted an article on the Vertical Measures blog about increasing qualified leads using content. She says that your content should be useful to your target audience and not be self-promotional, but rather, educational.

7 Thoughts That Will Change Your Content Marketing Strategy

Joe Pulizzi posted a blog on Content Marketing Institute that may shift the way you think about content marketing strategy. With his seven steps along with his take-away list of things to do, you will be well on your way to a new and improved content marketing strategy.

Why You Must Change Your Content Marketing Approach

On Duct Tape Marketing, John Jantsch gathered content marketing experts and asked them how their approach to content marketing has changed over the last few years. They touch on topics like strategy, finding your target audience, number of posts and the types of content they’re using today.

How to Pitch the Power of Content Marketing to Your Boss

President of Vertical Measures, Arnie Kuenn, wrote an article on CMI about getting your boss to buy into content marketing. In the article, Kuenn tells you how to prepare your pitch, defuse objections and other great tips to get your boss to sign up for content marketing.


Facebook Ad Scheduling: What Marketers Need to Knowfr-facebook-ad-scheduling-480

Francisco Rosales breaks down a recently released ad scheduling feature Facebook introduced on Social Media Examiner. He not only gives a tutorial on how to use the feature but also talks about how to know if it is right for you.

Google Launches Ability To Track “Website Call Conversions” In AdWordsgoogle-adwords-yellow2-1920-800x450

Ginny Marvin wrote an article on Search Engine Land about Google Adword’s new capability. It’s a great, quick overview of what will most likely become a very popular feature for advertisers.


The 6 Step Social Media Marketing Strategy Plan for Your BusinessSocial media on Smartphone

Gina Smith put together a great guide to get your business started in social media marketing. Within the guide she gives great tips on content ideation, creating a planning calendar and tracking your progress.


Onsite vs. offsite SEO — what’s the right mix?Mix_8-18

On SmartBlogs, Michael Libermas talks about the importance of both on and off-site SEO to your site’s organic search rankings. The blog goes in-depth into both types of SEO and how to make sure you are properly optimized on both fronts.

Combining Inbound & Outbound: Today’s Marketing Agencyoutbound-inbound-image

Kaila Strong of Vertical Measures posted an article on SEMRush about what it takes to succeed as a modern marketing agency. She explains that a modern agency must be able to adapt, think creatively and revolve around measurable ROI to name a few.

Worried About Pigeon? Just Keep On Truckin’pigeon-keep-on-truckin-big-800x450

On Search Engine Land, Greg Gifford explains Pigeon and what we know so far about the update. In his post he reassures SEOs and insists that they keep on “trucking” with their usual local SEO tactics, as long as they are concentrating on creating the best user experience.


Link Building: The Art of Persuasionpersuasive-links

Jon Ball posted to Search Engine Watch about link building today. Since Penguin has snuffed out low-quality links, he talks about how you can get your link on sites it deserves to be on by doing your research and talking to Webmasters and bloggers on a human level.

7 Things Any Marketer Should Know About Links

On Search Engine People, Barrie Smith goes over basic principles every online marketer should know about link building. He covers DoFollow vs. NoFollow links, anchor text and the benefits of link building to name a few.


August 19-20, 2014: MarTech Boston, MA

August 24-27, 2014: Dialogue Conference Sweden

September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY

October 2, 2014: Content Jam Chicago, IL

October 6-9, 2014: Pubcon Las Vegas, NV

October 15-16, 2014: Seattle Interactive Seattle, WA

October 22-24, 2014: Information Development World San Jose, CA

November 3-6, 2014: ClickZ Live Chicago, IL

November 11-13, 2014: Internet Summit Raleigh, NC

November 13-14, 2014: SMX Milan Milan, Italy

November 17-19, 2014: Content Strategy Applied USA San Jose, CA

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.