The Weekly Measure: Penguin 4.0, Creating Linkable Content and Driving ROI with Facebook Ads

The Weekly Measure: Penguin 4.0, Creating Linkable Content and Driving ROI with Facebook Ads

This week’s latest content marketing, paid search, social media, search engine optimization and link building industry news is brought to you by the Weekly Measure. Each week, we provide the run down of the latest trends and updates within these industries as well as a list of upcoming conferences. Continue with the Weekly Measure to stay on top of the changes and trines in the internet marketing world.

Content Marketing

28 Experts Reveal The Top Content Marketing Trends For 2017

Michael Brenner looked towards 2017’s content marketing trends in a post on Digitalis Magazine’s site. Brenner asks twenty-eight experts for their predictions, including Vertical Measures CEO Arnie Kuenn.

Content and SEO: Building Linkable Content

Andrew Dennis wrote about creating content with SEO value on Search Engine Land. Dennis discusses how to turn one’s content into a linkable asset that is easy to promote and share.

Paid Search

5 Unique Facebook Ads Targeting Tips that Drive Serious ROI

five-unique-facebook-ads-targeting-tips-that-drive-serious-roiAndrew Hollington of Vertical Measures posted about Facebook Ad’s targeting options. He shares five that have been proven to drive profitable conversions.

Google’s New Expanded PPC Text Ads: The Impact on Advertisers

Wesley Parker wrote an article on Google’s recently expanded text ads on the Econsultancy blog. Parker talks about the changes made to the text format and the impact this will have on advertisers as they completely replace the old format in 2017.

Social Media

6 Tools for Superior Social Media Measurement and Attribution

Jawad Khan posted about social media measurement and attribution on Social Media Today. He first reviews social media attribution models to use and those to avoid, then lists six tools to achieve better marketing attribution.

More New Features for Facebook’s Analytics for Apps

David Cohen’s article on AdWeek highlighted recently released features for Facebook’s Analytics for Apps. Cohen relays the details for the recent updates provided by product manager Josh Twist.


Penguin 4.0 Update

Aaron Wall wrote about the recent Penguin 4.0 update on SEOBook. He talks about the details behind the update and its effects on search.

How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

Serge Stefoglo published a case study performed by Distilled on Moz. The case study takes one of Distilled’s clients and explains the ideation and implementation process behind a piece of content that led to a significant domain authority boost.

Link Building

Case Study: 5 Creative Link Building Campaigns

Sam Miranda posted about out-of-the-box link building campaigns on the Advanced Web Ranking blog. Miranda analyzes five creative campaigns ideas and the type of results they can drive for clients.

3 Surprising Lessons From Building 26,000 Links

On Moz, Kelsey Libert wrote a summary of lessons the Fractl team learned in the process of building twenty-six thousand links. The three mains lessons learned focus on social shares, how sites will link to you and the value of visual assets in certain verticals.

Upcoming Events

October 5 – 7: AMA Annual Marketing Conference – Orlando, Florida

October 11 – 12: Digital Summit – Detroit, Michigan

October 11 – 13: Pubcon – Las Vegas, Nevada

October 18 – 19: Digital Marketing World Forum – New York, New York

October 18 – 21: MarketingProfs Marketing Forum – Boston, Massachusetts

Glen Fisher

Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.