The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization, email marketing and link building industry updates.
– Content Marketing Institute
A content business model is about the business, not just about marketing. Learn why it should be considered by most brands.
– Vertical Measures
More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads.
– Social Media Examiner
Do you want to use Facebook Live for more exposure? Discover three creative ways to use Facebook Live and broadcast more often.
Search Engine Optimization
Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that.
– Search Engine Land
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.
Three most well-known ways to estimate website’s traffic compared. Plus some advice on estimating website traffic with no tools at all.
Last month, we flipped the HubSpot Marketing Blog’s email subscription on its head. Here’s what we learned.
– Campaign Monitor
Find tips to improve your email campaign. Campaign Monitor shares email marketing tactics that work best for your business and increase engagement.