The Weekly Measure: Optimized Audio, Stop Killing Your Content & #LinkedIn

The Weekly Measure: Optimized Audio, Stop Killing Your Content & #LinkedIn

Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine optimization, link building and email marketing. We also list the best conferences that will take place in that next few weeks. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

5 Self-Defeating Practices That Are Killing Your Content

– Vertical Measures

If you’re following content marketing best practices with no results, you might be getting in your own way. Here are five practices that could be hurting you.

Content Manager Checklist: 10 Things To Do Before You Hit Publish

– Marketing Land

Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content.

Search Engine Optimization

How to Optimize Your Website for Audio Search

– Content Marketing Institute

If you only optimize your website for views, you’re in trouble. Voice-based search is taking over. Here’s what you need to do.

Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

– Moz

We’re rewriting the Beginner’s Guide to SEO, and we’d love your feedback as we iterate. Here’s our draft of Chapter Two, all about crawling, indexing, and ranking.

Paid Media

Google AdWords Strategies: Targeting Your Competitor’s Keywords

– Vertical Measures

AdWords conquesting can be tough to execute. Learn how to target competitor’s keywords in AdWords, and why the tactic is so advantageous for your businesses.

6 Key Things to Consider in Remarketing Campaigns

– Search Engine Journal

Remarketing can certainly help improve your PPC conversion rates. But as you roll out your remarketing campaigns, bear in mind these six key considerations.

Social Media

How to Maximize Your Exposure With LinkedIn Hashtags

– Social Media Examiner

Learn how to use the LinkedIn Hashtags You Follow feature to develop a solid hashtag strategy for your LinkedIn marketing.

The Lazy Marketer’s Guide to Customer Research

– Hootsuite

Curious about what your customers are thinking? Read this post to learn easy ways to perform customer research and gain valuable insights on a limited budget.

Link Building

Smart Content Execution Will Net A Lot of Inbound Links

– Search Engine Land

Search Engine Land offers 5 content execution tactics that will help you haul in quality links.

10 Essential Link Building Concepts You Must Know

– Search Engine Journal

If you neglect the fundamentals of link building, you might be wasting time on the wrong strategies. Here are ten link building basics you need to know.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."