The Weekly Measure is a collection of curated internet marketing news taken from sites all around the web. The newsletter covers the latest in content marketing, paid search, social media, search engine optimization and link building industry updates. Also, provided each week is a global schedule of upcoming internet marketing conferences featuring industry experts from numerous organizations, including Vertical Measures. Add the Weekly Measure to your reading list and stay current with all the changes in the digital world.
Michael Brenner wrote about the state of B2C marketing in 2017 on Marketing. Brenner discusses the details of the recent “B2C Content Marketing—2017 Benchmarks, Budgets, and Trends—North America” report, performed by Content Marketing Institute and MarketingProfs and sponsored by Hightail. At the end of his post, he provides a full Slideshare presentation containing the findings of the entire report.
Alla Bogdon published a guide to contextual marketing on MarketingProfs. The guide covers the meaning behind the phrase and how marketers can use content to start conversations and engage customers to create a meaningful and lasting experience.
Melissa Mackey posted on Beyond the Paid about how Facebook Ads are performing better than Google in the sphere of online advertisements. Mackey analyzes how the two sites stack up to fulfilling the marketing objectives of those utilizing them.
Diane Anselmo wrote about leveraging PPC for B2B accounts on PPC Hero. She looks at the challenges facing businesses marketing to B2B audiences and how PPC can aid in this goal.
Lyle Stevens made a post containing an infographic on Social Media Today about social media influence in the 2016 United States presidential election. The infographic details at how the two candidates have been using social to drive their campaigns.
Caitlin Burgess examined what life after the shutting down of social video app Vine will look like on the TopRank blog. Burgess lists five tips for moving on with video efforts via other sites and apps.
Jeremy Burge posted on Emojipedia about seventy-two new emojis currently in the beta testing phase set to roll out on Apple’s iOS 10.2 update. The new emojis include long in demand ones such as facepalm, selfie, and a gorilla.
Jim Bader of Vertical Measures wrote an article about choosing whether to outsource SEO efforts or build an in-house team. Bader goes through the pros and cons of each and the challenges and opportunities they present.
Jayson DeMers mused on how SEO has evolved over the last decade. He charts the evolution of the industry and the shake-ups that have helped shape it into what it is today.
Barry Schwartz posted on SEO Roundtable about Google’s recent statement on Wikipedia and internal linking. Schwartz summarizes Google’s response to Alan Bleiweiss’ recent words on “overall domain authority” and how it effects Wikipedia ranks.
Jeremy Knauff wrote about link building strategy on Search Engine Journal. He runs through five ways to strengthen development efforts and build the highest quality links.
- Sit with Arnie Kuenn for a session on taking your content marketing efforts from failure to success.