The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
CEO of Vertical Measures Arnie Kuenn wrote an article on achieving content marketing success through business blogging. He offers advice on how to achieve this success by turning a business blog into a learning center. He then provides four tips to help begin this transformation such as thinking about things from a consumer point of view and being prepared to be transparent.
Amanda Walgrove made a post on Contently about how to create effective Facebook sponsored posts. Walgrove’s guide answers questions such as what type of campaign to choose and how to measure the success of campaigns.
Adam Lundquist posted on MarketingProfs about how PPC can be used to enhance content marketing efforts no matter the audience. He explains three strategies that utilize the reach and targeting benefits of PPC along with the trust-building and thought leadership aspects of content marketing.
Navah Fuchs wrote an article on The Wordstream Blog about PPC tips for entrepreneurs and very small businesses. Fuchs’ article provides six tips such as leveraging long-tail keywords and extending one’s presence on the SERP with extensions.
On MediaVision’s blog, Hannah Atkins published an article containing an infographic depicting the evolution of social media since 2004. She also writes on the overall effect social media has had on digital marketing.
Courtney Seiter posted on the Buffer blog about recent changes to several popular social media networks, including Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram. These changes include searching for past posts on Facebook and a new blogging interface on LinkedIn.
In an article on Search Engine Watch, Lisa Barone wrote about SEO’s relationship with content. Barone details six ways SEO can improve content quality such as acting as a content organizer and an idea-generator.
Vertical Measure’s own Kaila Strong posted on the Act-On blog about three ways to start earning links. She offers resources, tips and best practices for unlinked brand mentions, competitor analysis, and trying the direct approach proven by PR. She also provides additional link building resources at the end of her post.
On Search Engine Land, Julia Joyce wrote an article on how to create useful links. Joyce discusses the idea of thinking like a user rather than a content producer when writing content and determining where to place links.
Marcela De Vivo made a post on Search Engine Watch about penalty-safe link earning in 2015. De Vivo begins with what not to do according to Google, and continues with steps on how to earn links the right way. She also provides links to many useful tools throughout her post.