The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
President of Vertical Measures Chris Bird posted on The Business Journal about two necessary but relatively unknown marketing roles. Bird details the roles of the Managing Editor and and Growth Hacker, and how these roles can have a mutually beneficial a affect on one another.
Sherica Jacobs wrote about rebranding on the KISSmetrics blog. She takes five examples of rebranding done right from companies such as CVS and explains what can be learned from their successes. As a bonus, she looks at a rebranding disaster and what can be taken away from it to ensure one’s own company looking to rebrand does not go down a self destructive path.
Vertical Measures CEO Arnie Kuenn published a post containing a video about business growth. Within the video, Arnie explains a step-by-step process on how to create content intended to help businesses grow methodically for years to come. At the end of his post, he provides a link to a free download of his book titled “Content Marketing Works”, which covers the eight step process of content marketing developed by the experts at Vertical Measures.
Will Green posted on PPC.org about how to improve any type of PPC landing page. Green provides a list of his past articles that look at subjects relating to improving PPC landing pages, microsites and more!
Continuing his series of the seven seadly sins of PPC on the WordStream blog, Erin Sagin looked at the fifth deadly sin, sloth. She examines the benefits of an active PPC account as well as three solutions for lazy PPC account management within her article.
On AdWeek, Susan Ganeshan discussed the impact of Facebook’s impending “Dislike” button. Ganeshan examines the opportunity this new button has for businesses to gain additional insight into the emotions of their audience and how this information can be utilized to better brand appearance and customer satisfaction.
Quinn Whissen of Vertical Measures posted on Marketing Land about what she describes as social media shiny object syndrome (SMOS). She deconstructs the perceived need for businesses to have a presence on every social platform and lists eight ways to prevent or cure this hazardous phenomenon.
Ryan Erskine wrote on Social Media Today about optimizing social profiles for maximum SEO value. Using his own Twitter page as an example, Erskine lays out six default steps for building a properly optimized social profile.
Clay Cazier’s column on Search Engine Land covered how to convince those who lack faith in SEO to invest into the strategy. Cazier shares his advice on how to persuade those who would rather put their budgets towards other channels to fund SEO efforts.
Andrew Dennis published a post on the Biznology blog about brand assimilation in links campaigns. Dennis takes an in depth look at the assimilation process, but not before explaining the importance of branding for enterprise companies.
Vertical Measures’ own Kayla Tarantino wrote on Moz about link building strategy. Tarantino delves into signals to look for when determining whether a site is worth reaching out to, how to craft an effective outreach email, follow-up strategies and how to plan out answers to any possible webmaster objections.
Peter van der Graaf provided readers with ten actionable items to improve link building efforts on Search Engine Watch. His simple strategy improvements include advice on selecting potential partners, optimizing communication, having a calculated approach and focusing on content.