The Weekly Measure: More Followers, Video Marketing & MARKETER OF THE YEAR!

The Weekly Measure: More Followers, Video Marketing & MARKETER OF THE YEAR!

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

Video Marketing Strategy: What Marketers Need to Know

– Content Marketing Institute


Don’t tremble when you talk about video in marketing. Strategize effectively with this guide.

Here’s Why Editors Reject Your Guest Blog Pitches

– HubSpot


Learn exactly what editors look for in a guest blogging pitch, the biggest problems editors face when working with guest contributors, and how you can get more pitches accepted.

Paid Media

3 Tips for Running Successful Lookalike Campaigns on Facebook

– Vertical Measures


If you’ve tried lookalike campaigns and they didn’t produce the results you wanted, don’t give up just yet.

9 Essentials to Make Perfect PPC Reports for Your Clients

– Search Engine Journal


Including these nine essentials in your PPC reports will help you make the reporting process more meaningful – and much more than just a routine activity.

Social Media

7 Instagram Stories Ideas to Get More Followers

– Content Marketing Institute


7 fresh ideas to freshen up your Instagram Stories to better brand your business and engage followers.

Best Chrome Extensions for Social Media Professionals

– SEMrush


SEMrush compiled a handy list of the best extensions for social media managers available in the market.

Search Engine Optimization

How to Write Meta Descriptions in a Constantly Changing World

– Moz


According to Moz’s new research, the limit is back to 155-160 characters. How should SEOs adapt to these changes??

How to Use Video Schema Markup on Your Video Pages

– SEMrush


This brief guide will help you understand the whats and the hows of implementing video schema markup on your site.

What’s Going On At VM?

Arnie Kuenn Wins Marketer of the Year at AMA’s Spectrum Awards

– Vertical Measures


We were proud to bring home five awards from the event, including Arnie Kuenn’s Marketer of the Year.


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Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."