The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
CEO of Curata Pawan Deshpande posted an article on Content Marketing Institute about measuring content marketing. Deshpande provides details on eight measurement metrics that will both improve content marketing strategy and prove its value.
Neil Patel posted on the KISSmetrics blog discussing ten common reasons why content marketing may not be working to one’s advantage. Patel then provides advice and assigns “homework” to help companies start seeing positive effects from their content marketing campaigns.
In the spirit of Thanksgiving, Alex Barca published an article containing an infographic on Content Marketing Forum comparing the Content Marketing Pyramid with a Thanksgiving dinner. Barca compares each level of the pyramid with a different dish and provides further detailed explanations of the comparisons at the end of his article.
On PPC.org, Will Green discussed the reasons behind creating a PPC campaign. Will provides details on three ways advertisers can use PPC to their benefit other than for gaining traffic or selling a product or service.
Amanda Durepos posted an article to PPC Hero about optimizing PPC campaigns for mobile users. In her article, eight PPC experts share tips on making PPC campaigns more mobile-friendly such as focusing on short-tail keywords and running mobile ad campaigns during business hours. In addition, she also provides takeaways for each expert tip that one can immediately begin to apply to their own PPC campaigns.
Brian Schottenstein wrote an article on Social Media Today about increasing interaction on Facebook. He discusses three ways to increase interaction including creating giveaways, using strong imagery, and promoting facebook posts.
Debbie Hemley made a post on Social Media Examiner about how to strengthen social media marketing. Hemley provides and discusses twenty-six tips including humanizing your company voice and optimizing websites for mobile.
Tracy Gold posted to Content Marketing Institute about content marketing optimization. Gold creates a detailed checklist of fifteen tips with advice collected from Content Marketing Institute contributors such as Lee Oden and Vertical Measures CEO Arnie Kuenn.
David Gould of Vertical Measures wrote an article about Google’s recent update making mobile optimization a visible search advantage. First, Gould defines mobile optimization and provides four criteria that pages must meet in order for Google to mark them as mobile-friendly. He then discusses how to start with mobile optimizationn by offering links to helpful resources such as Google’s Mobile-Friendly Test.
On Linkarati, Colin Eggleston made a post about using BuzzStream and Moz for website prospecting. He lists in detail four steps to effeciently use both programs together to discover strong prospects for outreach.
Barry Schwartz wrote an article on Search Engine Land about further action Google has taken on more link networks in Poland. Schwartz discusses the history of penalties on Polish link networks and why one network was recently penalized.