The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Chuck Frey wrote an article about visual content mistakes on Content Marketing Institute. Seven industry experts such as Paul Biedermann and Stephanie Diamond share what mistakes to avoid, the most effective approaches to these challenges and what questions content marketers should ask themselves to get the best visual content results.
John Rampton posted on Forbes about ugly website features that used to be trendy. He covers five features including “creative” fonts, glittery pink flash animation, hidden nav bars, URL trails such as “.info” and any kind of auto feature.
Daniel Dannenberg created a video on the Vertical Measures blog about content brainstorming with mind maps in a group. In the video, Dannenberg begins by explaining the concept of mind mapping before moving into how it can be used to generate strong content topics to meet audience needs.
CEO of Vertical Measures Arnie Kuenn wrote about how to convince your boss to invest in content marketing on Curata’s Content Marketing Forum. He reviews four tips to secure executive buy-in including starting with a pilot program, explaining how content marketing can help reach business goals, handling objections with solutions and examples and not being afraid to ask to meet with management to make a proposal.
On PPC.org, Will Green predicted what will dominate PPC in 2015. Green gives insight on three trends including mobile-friendly content, social media marketing and invisible adverts.
Mary Weinstein wrote an article on Search Engine Watch about how to get the most out of AdWords advertisements. She begins her article by defining AdWords PPC success before reviewing what PPC goals should look like. She then explains what to track for AdWords PPC and how to track it.
Larry Kim posted on the WordStream Blog about Twitter Analytics. Kim lists five insights into how the tool can be used to enhance marketing efforts such as finding out how many people are really seeing tweets, seeing how many people engage with tweets and experimenting with topic engagement to create killer content.
Shea Bennett shared an infographic created by Prohibition PR in an article on Adweek. The infographic acts as a reference for the different image size, format and dimension rules for various social media sites such as Facebook and Pinterest.
Mark Jackson offered SEO advice for small-to-medium sized businesses on Search Engine Watch. He discusses the importance of links and content in formulating an effective SEO strategy while offering advice on how to create both.
Christina Hecht of Vertical Measures posted about SEO in 2015. Hecht details six smart SEO steps to take this year such as putting mobile in motion, earning links rather than building them, and developing multiple personas. In addition, she provides a link to Vertical Measures’ new free downloadable guide titled “The Future of Content Marketing and Beyond” at the end of her post.
On Linkarati, Sapph Li wrote about how to add backlink potential to content. Li shares three effective tactics for doing this including utilizing the best insights from industry expert interviews, expanding upon an influencer’s position or advice, and writing about a product an influencer has created.
Tabitha Jean Naylor discussed small business link building in an article on Business 2 Community. In her article, she stresses the importance of relationship building and offers tips on how to go about putting this tactic into action to build links.