The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Content Marketing
Experts Share Visual Content Mistakes to Avoid
Chuck Frey wrote an article about visual content mistakes on Content Marketing Institute. Seven industry experts such as Paul Biedermann and Stephanie Diamond share what mistakes to avoid, the most effective approaches to these challenges and what questions content marketers should ask themselves to get the best visual content results.
5 Ugly Website Features that Used to Be Trendy
John Rampton posted on Forbes about ugly website features that used to be trendy. He covers five features including “creative” fonts, glittery pink flash animation, hidden nav bars, URL trails such as “.info” and any kind of auto feature.
Content Brainstorming with Mind Maps in a Group [VIDEO]
Daniel Dannenberg created a video on the Vertical Measures blog about content brainstorming with mind maps in a group. In the video, Dannenberg begins by explaining the concept of mind mapping before moving into how it can be used to generate strong content topics to meet audience needs.
Convince Your Boss to Invest in Content Marketing in 4 Steps
CEO of Vertical Measures Arnie Kuenn wrote about how to convince your boss to invest in content marketing on Curata’s Content Marketing Forum. He reviews four tips to secure executive buy-in including starting with a pilot program, explaining how content marketing can help reach business goals, handling objections with solutions and examples and not being afraid to ask to meet with management to make a proposal.
Paid Search
What Will Dominate PPC in 2015?
On PPC.org, Will Green predicted what will dominate PPC in 2015. Green gives insight on three trends including mobile-friendly content, social media marketing and invisible adverts.
How to Define, Track, and Optimize PPC AdWords ROI
Mary Weinstein wrote an article on Search Engine Watch about how to get the most out of AdWords advertisements. She begins her article by defining AdWords PPC success before reviewing what PPC goals should look like. She then explains what to track for AdWords PPC and how to track it.
Social Media
Five Ways Twitter Analytics Can Make You A Better Marketer
Larry Kim posted on the WordStream Blog about Twitter Analytics. Kim lists five insights into how the tool can be used to enhance marketing efforts such as finding out how many people are really seeing tweets, seeing how many people engage with tweets and experimenting with topic engagement to create killer content.
The Ultimate Social Media Cheat Sheet [INFOGRAPHIC]
Shea Bennett shared an infographic created by Prohibition PR in an article on Adweek. The infographic acts as a reference for the different image size, format and dimension rules for various social media sites such as Facebook and Pinterest.
SEO
SEO Advice for the SMB
Mark Jackson offered SEO advice for small-to-medium sized businesses on Search Engine Watch. He discusses the importance of links and content in formulating an effective SEO strategy while offering advice on how to create both.
6 Smart SEO Steps to Take in 2015
Christina Hecht of Vertical Measures posted about SEO in 2015. Hecht details six smart SEO steps to take this year such as putting mobile in motion, earning links rather than building them, and developing multiple personas. In addition, she provides a link to Vertical Measures’ new free downloadable guide titled “The Future of Content Marketing and Beyond” at the end of her post.
Link Building
3 Effective Tactics to Add Backlink Potential to Your Content
On Linkarati, Sapph Li wrote about how to add backlink potential to content. Li shares three effective tactics for doing this including utilizing the best insights from industry expert interviews, expanding upon an influencer’s position or advice, and writing about a product an influencer has created.
Small Business Linkbuilding: How To Build Relationships for Gaining Links
Tabitha Jean Naylor discussed small business link building in an article on Business 2 Community. In her article, she stresses the importance of relationship building and offers tips on how to go about putting this tactic into action to build links.
February 4-5, 2015: Internet Summit Phoenix – Phoenix, AZ
February 27, 2015: Searchfest – Portland, OR
March 2-4, 2015: LeadsCon Las – Vegas, NV
March 3-5, 2015: SMX West – San Jose, TX
March 16-18, 2015: Content Marketing World – Sydney, Australia
March 17-18, 2015: SMX Munich – Munich
March 19-20, 2015: Content Marketing World – Singapore
March 23-25, 2015: Intelligent Content Conference – San Francisco
March 25-27, 2015: Social Media Marketing World – San Diego
