The Weekly Measure is back yet again to keep our readers current on the latest news, trends and updates in content marketing, paid search, social media, search engine optimization and link building. We’ve also included a list of internet marketing conferences headlined by industry experts for those interested in further education. Join the Weekly Measure again next week as we continue to publish the latest in industry happenings.
Stephen Roda wrote a code of how to measure one’s content on the Vertical Measures blog. Roda shows the process for identifying the best and worst performing content and how to make adjustments to better performance.
Al Gomez analyzed General Electric’s digital marketing efforts on Kissmetrics. He looks at GE’s content creation successes across multiple platforms and the lessons digital marketers can take away from their content strategies.
Joe Martinez posted on the Clix Marketing blog about managing local PPC for companies with multiple locations. He takes readers through the process of how to create local ads for multiple locations that appeal to different desired target demographics present in each area.
John Gagnon offered up PPC tips for businesses in anticipation of Mother’s Day on The Huffington Post. Gagnon lays out three tactics to ensure successful audience targeting to make the most out of paid search efforts for the holiday.
Chris Kerns put Netflix’s social strategy under the microscope in an article on Marketing Land. Kerns examines the social successes of the streaming company in areas such as planning social communications after a big release, embracing inner brand voice and getting creative with how to reach one’s audience.
Lindsay Kolowich wrote about news feed algorithms on Hubspot. She provides insight on the science behind how the Facebook, Twitter and Instagram algorithms work to present information to users.
Craig Bradford published a guide to analyzing decreases in traffic on Distilled. Bradford walks readers through the process of determining if there really was a drop in traffic, identifying the causes behind an actual drop and understanding why it happened in order extinguish the issue.
Pratik Dholakiya stressed the importance of keeping an eye on one’s link profile on Search Engine Land. He breaks down the components of a link profile, how to identify a good or bad one and tools to help monitor profile health and catch toxic backlinks.
Govind Agarwal posted on Submitedge SEO about the role link building plays in a successful SEO strategy. Agarwal defines link building for the uninitiated and runs through several prominent link building tactics to help new and veteran link builders alike stay on top of their link game.
David Farkas wrote about how to create linkable assets that aren’t written content pieces on Ahref’s blog. Farkas focuses on resource pages and the process behind giving them actual value.
- Be sure to join Arnie Kuenn as he speaks on realizing realistic results with real content marketing