The Weekly Measure: Managing a PR Crisis with PPC, SEO in Layman’s Terms & Content Marketing Mistakes

The Weekly Measure: Managing a PR Crisis with PPC, SEO in Layman’s Terms & Content Marketing Mistakes

Each week, Vertical Measures will be collecting the best of the best of new ideas and innovative strategies for promoting clients and reaching customers, and compiling them into The Weekly Measure. We’re constantly on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars. We look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

Content Marketing Lessons From Hollywood A-Listers

Quinn Whissen wrote on Marketing Land about what movies and A-List actors can teach about content marketing. Whissen explores insights taken from stars such as Tom Cruise and Brad Pitt, and how they can be applied to content marketing strategies.

Your Single Biggest Content Marketing Mistake

your-single-biggest-content-marketing-mistake CEO of Vertical Measures Arnie Kuenn posted about why after diligent content marketing work, the desired organic results are not appearing. He begins with some common mistakes that can be made in the process before going into detail on the single biggest mistake that could be throwing everything off.

Gifographics: 5 Keys to Unlocking A More Powerful Infographic

On SnapApp, Elizabeth Wellington examined the next step in the evolution of the infographic, the gifographic. Wellington details the history, purpose and key marketing benefits of this new content type.

Paid Search

How to Use PPC in a PR Crisis

Pauline Jakober wrote about how to deal with a public relations crisis using PPC on Search Engine Watch. She lays out four strategies to help turn the tides against bad PR.

Base Your PPC Strategy On The Age Of Your Product

Will Green shared why PPC strategies should be based around the age of a product on He gives a basic breakdown of the product life cycle and how strategies should be adjusted around it.

Social Media

8 Steps To An Effective Social Media Strategy

Michael Brenner posted on B2B Marketing Insider about social media strategy. Brenner goes through eight steps to creating one that will drive more web traffic, build deeper customer relations and improve customer satisfaction and retention.

The Difference Between Marketing to an Audience and Building a Community

Even LePage delved into the difference between marketing to an audience and community building in social media marketing on the Hootsuite blog. He looks at three approaches that differentiate the two.


Explaining SEO to Non-SEO People

explaining-seo-to-non-seo-people Bonito Copiozo published a guide meant to bridge the gap between SEO professionals and those not familiar with the technical terms and strategies behind SEO. Copiozo covers three basic things to help explain SEO to those outside of the industry.

Google Update Their Ranking Algorithms? Some Webmasters Believe So

Barry Schwartz made a post on Search Engine Land about the possibility of Google updating their ranking algorithms over the past week. He discusses the signals that are pointing to the possibility of this significant Google update.

Link Building

Link Building From a Holistic SEO Perspective

On Yoast, Marieke van de Rakt discussed link building from a holistic SEO perspective. She aims to help build better backlinks and shed light on how to improve rankings with quality links.

Maximizing Links From Seasonal Inbound Campaigns

Chris Liversidge wrote an article about how to maximize backlink gain during the holiday season. He discusses growing domain diversity, capturing seasonal trend traffic to improve keyword phrase rankings and targeting social influencers.

Find and Reclaim Unlinked Mentions: Link Reclamation Tool

Danny Lynch posted about finding and reclaiming unlinked brand mentions on the Buildvisible blog. Lynch reviews the workings of the Link Reclamation Tool and how it can be helpful in this process.

Upcoming Events

November 3-4: Seattle Interactive – Seattle, Washington

November 5: Content Jam – Chicago, Illinois

November 8-11: Inbound – Boston, Massachusetts

November 16-17: State of Search – Dallas, Texas

  • Be sure to check out Arnie Kuenn’s “Forget Keywords – Here’s How To Produce Content to Grow Your Business” session!

November 18-19: Internet Summit – Raleigh, North Carolina

  • Arnie Kuenn will be hosting a half-day pre-conference workshop on “The Proven 8-Step Formula to Content Marketing”
Glen Fisher

Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.