The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Daniel Cristo posted about content misdirection in an article on Marketing Land. Cristo discusses using misdirection in search marketing to help content go viral and how to make this attention last.
David Gould of Vertical Measures wrote about using lead nurturing to drive the content marketing sales funnel. He writes about lead nurturing approaches that can be used in each stage of the funnel in order to help leads move forward through the sales process.
Margot da Cunha wrote on the WordStream blog about how system as a service (SaaS) companies can utilize PPC. She discusses three strategies to incorporate into PPC efforts that can be used to attract qualified leads to SaaS services including taking an educational and problem solving approach to PPC strategy, using ad testing and remarketing.
On PPC Hero, Chadd Powell discussed LinkedIn’s usefulness as a PPC Tool. Powell details LinkedIn Ads, sponsored content and the site’s ability to target specific audiences.
Courtney Seiter listed twelve current top posting tactics for Facebook in an article on Buffer. These tactics include posting native videos, increasing post frequency and getting creative with trending topics. At the end of her article, she provides two more tactics to keep an eye on for future use.
Stephanie Clark shared a guide to content curation for social media on Business 2 Community. The guide delves into the definition and benefits of content curation before going into detail on how to do it.
Jordan Kasteler posted on Marketing Land about search intent. Kasteler first breaks down the question of why people search at all into four categories. From there, he moves on to how to optimize content for intent and how to earn user trust and build long term relationships through this content.
In an article of Search Engine Land, Will Scott wrote about how businesses who have not overhauled their mobile strategy can prepare for Google’s upcoming mobile-friendly algorithm. He provides a three step process to becoming mobile friendly that includes getting a mobile website, using Barnacle SEO and focusing on mobile search location.
Greg Gifford posted about the role of building links in getting content noticed on Search Engine Land. Gifford stresses the importance of low-authoritry local sites in local SEO efforts for SMBs and offers a three step process to finding opportunities to earn links to one’s content.
On Search Engine Watch, utilizing a poll conducted by Melanie Nathan of five well-known link buildings including Neil Patel and Julie Joyce, Cory Collins attempts to define natural links. Collins explores the differing definitions and how they relate to the function of links on the web and Google’s guidelines.
Christopher C. Cemper posted on Yoast about link building strategy. Cemper lists six dangerous tactics used to build links, such as buying or selling links, and provides six smarter alternatives to each tactic.