The Weekly Measure: Lead Nurturing and How to Convince Your Boss

The Weekly Measure: Lead Nurturing and How to Convince Your Boss

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.


Why We Created HowToConvinceYourBoss.comConvince Your Boss

Vertical Measures founder, Arnie Kuenn, posted a blog about why we created a separate Website: In the post he says the site came from a place a lot of great content comes from — frequently asked questions. Having taught many content marketing workshops and seeing first hand the disappointed faces of attendees when they can’t get the C-suite to buy into content marketing, he decided to give them the tools they needed to pitch their bosses. Check out the post to learn about some great content creation by a team of industry experts and then head over to so you can create your pitch today.

A Quick and Easy Guide to Visual Marketing [Infographic]

On Easy Web Content’s blog, there is a post explaining why visuals are so important in content strategy. The post goes over why a visual content strategy is important, explains what visual content actually is and lists seven simple ways to incorporate visuals into your strategy now.

What Type of Images Should You Use Within Your Blog Posts?

Neil Patel wrote an article on the types of images you should use within your blog posts. After analyzing 41 blogs across different industries, he breaks out different types of images used, the pros and cons of each type of image as the average metrics of posts that use that type of image on the page.

How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC]Why-Lead-Nurturing-Is-Important-To-Businesses-Header

Daniel Dannenberg of Vertical Measures created an infographic about why lead nurturing is so important for businesses especially in a content marketing context. The infographic lists the most important steps in the process, the goals of each step and how to achieve them.


The Importance of Structure In A New Paid Search Account

Diane Pease posted on SEMRush about how to properly set up the structure of a new paid search account so that it will continue to be useful in the long-term. In the article, Pease created a checklist of steps for you to complete and writes a step-by-step guide to each action item so that you can set up structure correctly, even in a time crunch.

Facebook Introduces Cross-Device Reporting For Adsfacebook-f-logo-1920-800x450

Martin Beck posted on Marketing Land about Facebook’s recent introduction to cross-device reporting to advertisements. Beck reports that as more people hop from device to device, Facebook figured out a way for advertisers to understand where customers are converting and why this is important.


Planning for Progress: 18 Tips for a Successful Social Media Strategy

Search Engine Journal posted an article including tips for social media strategy from 18 young entrepreneurs. The YEC members have great tips for even the most seasoned of pros – from relentlessly testing to collaboration within your team.

Facebook Post Frequency: How to Find Out What Works

Andrea Vahl posted on Social Media Examiner about the number of times your company or client should be posting on Facebook. The post gives tips on finding a baseline, how to do your own testing as well as other great tips for any social media marketer to brush up on.7-Simple-But-Effective-Ways-to-Increase-Engagement-on-Google-Plus

Why Original Content Works on Google Plus

Ryan Hanley posted a video about using original content on Google Plus. The video gives seven tips to engaging your Google Plus audience including @ referencing relevant parties as well as using great images.


An Introduction to Analytics for Ecommerce Websites

Justin Butlion wrote an article helping those new to ecommerce sites over on KissMetrics. He stresses that having a strong data collection setup and access to detailed reports in services is crucial to success.


Linkarati’s Link Building Resources

Linkarati posted their complete list of link building resources. Influenc5-Types-of-Links-Delivering-Instant-Results-to-Avoider, backlink tools, link building tactics and ebooks – this guide lists all the things you need to be an industry leading link builder.

5 Types of Links Delivering Instant Results to Avoid

Rohit Palit posted a guide for link building newbies on AHRefs about the types of link building sites to avoid. Low-metric guest posts, renting links and more may seem clear “no-no’s” to seasoned link builders but to the new comers, this is great information on why each of these is something to avoid like the plague.


August 19-20, 2014: MarTech Boston, MA

August 24-27, 2014: Dialogue Conference Sweden

September 8 -11, 2014: Content Marketing World Cleveland, OH

September 30 – October 2, 2014: SMX East 2014 New York, NY

October 2, 2014: Content Jam Chicago, IL

October 6-9, 2014: Pubcon Las Vegas, NV

October 15-16, 2014: Seattle Interactive Seattle, WA

October 22-24, 2014: Information Development World San Jose, CA

November 3-6, 2014: ClickZ Live Chicago, IL

November 11-13, 2014: Internet Summit Raleigh, NC

Blair Crawford

Blair Crawford is an Account Coordinator who values innovation, hard work and creating value for clients. When not focusing on Internet Marketing, Blair can be found hiking, baking and playing with her rescue puppy, Buddy.