The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Ardala Evans of Vertical Measures wrote an article about the lead nurturing process. In the article, Evans goes over the most effective types of content for lead nurturing, when to use them and how social media can also be prime real estate for leads.
On Entrepreneur, Derek Miller wrote about the importance of content marketing and how to choose the right avenue for getting this valuable work done. Miller breaks down the cost of hiring employees to do the work internally, discusses the pros and cons, then gives the questions you should ask if you are going to outsource the work.
Jeff Bullas posted on Business 2 Community to teach us a thing or ten about content marketing. The post goes over what Upworthy and Buzzfeed do correctly and how you can implement some of their best ideas into your content marketing strategy.
Over on MediaPost, Steve McClellan talked about the content marketing industry and how hard it can be to stay current and correct in 2014. He goes through examples of traditional marketing campaigns done by some of the largest brands in the US and how they have embraced content marketing as a way to extend some of their most memorable campaigns and connect with consumers.
Garett Sloane wrote an article for Advertising Week about Facebook’s upcoming release of an improved Atlas ad server. The article reports that this is a big leap forward for marketers and and a big concern for rivals.
On Marketing Land, Or Shani talks about using artificial intelligence to improve your display campaigns. Shani goes over what advertisers need to know about AI, how it can help against ad fraud and how it can give your ad team more time to work on other priorities.
Justin Lafferty reports on InsideFacebook about the new mobile Like button. A great tool, now available to all app developers, the mobile Like button allows users to Like a page directly from their app. The brief report also goes over important things for developers to keep in mind before installing the button.
On buffersocial, Kevan Lee shared a great guide on how to make sure you’re setting the right goals for your social media campaigns. He shares his four step method for setting and executing social media goals and even goes through the value of not setting goals.
Marcus Sheridan wrote on The Sales Lion about how your bad SEO past can really come back to haunt you. In the post, Sheridan relays the story of one of his clients, what they were doing right, what they did wrong and how they atoned for their SEO sins.
Cornerstone Marketing Services discussed the importance of keyword density on their blog. In the post, they go over what determines pages ranking and how to strike the correct balance between keyword density, supporting phrases and other things to consider when setting up a page.
Loz James gathered 33 experts to share what they think are the three most effective link building strategies. The experts sang the prasies of content marketing, reaffirmed that guest blogging is not dead and gave other great tips for those new to link building or even those just looking for new tactics.
“…let’s just say if you aren’t using ‘intelligent’ content led link building strategies to promote your online business, you’re definitely leaving money on the table..” – Loz James, contentchampion.com
Over on Forbes, John Rampton shares what does not work in link building so that you know what to avoid from the get-go. From paid links to not tracking progress, these bad tactics are a good reminder of what link building in 2014 should not look like and why.