The Weekly Measure: Jon Snow Knows Nothing, Winter is Coming & Hodor

The Weekly Measure: Jon Snow Knows Nothing, Winter is Coming & Hodor

Each week, Vertical Measures presents the Weekly Measure, a collection of the week’s latest updates in the content marketing, paid search, social media, search engine optimization and link building fields. Also provided is a handy schedule of internet marketing industry conferences taking place around the world. Keep with the Weekly Measure each week as we continue to provide you with the most current digital marketing news.

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Content Marketing

The Do’s & Don’ts of Running a Results-Driven Corporate Blog

– Vertical Measures


Content marketing is a vital strategy for businesses, and your blog should play a major role. Here are 5 do’s and don’ts of running a corporate blog.

Yes, Good Grammar Is (Still) Important, and Here’s Why

– ClearVoice


Grammar, geez, for real? Does anybody even care about grammar anymore? Dear Megan gives us three good reasons why you should.

Paid Search

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

– SnapApp


We reached out 42 VPs, CMOs and Content Strategists and asked the following question: What interactive content types have you used to generate more “qualified” leads (and how)?

How “Message Match” Can Lift Conversion Rates by 212.74%

– Moz


Brad Smith shares their process and how to emulate it in this blended how-to and case study.

Social Media

Marketers Weigh In: Instagram or Snapchat Stories?

– HubSpot


Snapchat’s user growth is declining — so marketers at HubSpot started debating. Where do you stand on Snapchat vs. Instagram for stories?

The 5 Key Ingredients of a Perfect Facebook Post

– Hootsuite


Every brand will have a different formula for the perfect Facebook post. With the tips here, you can figure out what works for your audience.

Search Engine Optimization

The Unspoken Reality of Net Neutrality

– Moz


Learn why net neutrality impacts far more than what you have been led to believe. Join us in our Day of Action.

How to Boost Your Search Visibility with SEO-Friendly WordPress URLs

– Search Engine Journal


Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Use these four tips to ensure that you get it right.

Link Building

When Inbound Links Won’t Help You Rank Better

– Search Engine Journal


Even if you earn several relevant and natural inbound links, there’s no guarantee you’ll earn higher search engine rankings. Here are four key reasons why.

8 Major Google Ranking Signals in 2017

– Search Engine Land


It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting.


4 Big Reasons Your Email Campaigns Are Being Ignored

– Marketing Insider Group


Your email campaigns are what let people know what is going on, from promotional deals to industry news, and maintain your relevance more than anything else.

6 Mobile Marketing Strategy Tips for Travel and Hospitality

– Campaign Monitor


Learn mobile marketing tips for travel and hospitality. Campaign Monitor shares email and social media marketing tactics to attract travelers.

Zack Jones

You're Abe Froman? "That's right, I'm Abe Froman." The Sausage King of Chicago? "Uh yeah, that's me."