The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
On Cuberis, Shanna Kane wrote about content marketing, utilizing information that she took away from Vertical Measures CEO Arnie Kuenn’s workshop at the Internet Summit conference in Raleigh, North Carolina. Kane first defines content marketing and then discusses what a successful campaign looks like. She then provides some additional content marketing tips.
CEO of Vertical Measures, Arnie Kuenn, posted on Marketing Land about mistakes content marketers make that waste time and money. He discusses eight mistakes accompanied with eight tips to help content marketers be effecient without being wasteful.
Daniel Dannenberg of Vertical Measures made a video about how to do research for an infographic. He discusses what to keep in mind while researching a topic such as finding data that is compelling to the target audience, and what to look for in a source. He then writes about what to do once all research is collected.
Amanda Gant wrote an article on the Oribit Media Studios blog containing content marketing tips. Gant asked six questions to six content marketing pros including Vertical Measures CEO Arnie Kuenn about subjects such as balancing promotional channels and the shelf life of a good content strategy.
On Search Engine Watch, Melissa Mackey made a post about establishing a routine for PPC optimization. Mackey writes about breaking PPC workflow into daily, weekly, monthly, quarterly, and yearly tasks. In addition, she provides detailed descriptions about how to effectively organize and execute these tasks.
Matt Umbro wrote an article on Marketing Land about budgeting for PPC campaigns. Umbro goes over the core budgeting components of a campaign and provides an example of determining desired growth at acceptable efficiencies. He then discusses how to allocate a monthly budget by reviewing past performance data and gives an example of a table with a month by month breakdown of spend, revenue, and effeciency.
CEO of Find and Convert and host of the Social Business Engine Show Bemie Borges discussed social business in the first volume of the Social Business Journal presented on Slidehsare. Borges asks eighteen thought leaders including Vertical Measures CEO Arnie Kuenn about their views on how to succeed as a social business.
Albert Costill posted an article on Search Engine Journal about how black hat social media tactics can hurt a business. Costile begins his article by defining black hat social media and provides several examples of black hat tactics such as using click farms to buy likes and followers. He then discusses the negative effects these tactics can have on a business.
Amanda DiSilvestro wrote an article on Search Engine People about preparing local SEO for the holidays. DiSilvestro provides five tips including getting creative with holiday promotions as well as using holiday images on the company website and social accounts.
On The Moz Blog, Samuel Scott posted a follow-up to his Mozinar about the integration of Public Relations and SEO. In his post, Scott provides more details on the integration process including a step-by-step infographic.
Andy Franco of Vertical Measures wrote about assessing the authority of a website without PageRank. Franco discusses the status of PageRank as an effective site evaluation tool and provides alternative tools such as Majestic SEO’s Citation to Trust Flow and Alexa Ranking. He also provides an extensive Link Quality Checklist to use when evaluating the quality of a site, potential link, or content placement opportunity.
In an article on Search Engine Land, Erin Everhart discussed link building tactics outside of building links through guest posting. Everhart shares twenty-one creative ideas including offering images that are free to use (as long as the source is attributed) and publishing glossaries of terms or acronyms for others to use.