The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Dave Murrow of Vertical Measures posted an article about content marketing strategy in 2015. Murrow begins by discussing the characteristics of effective content marketing then covers what to keep or drop from future strategies.
Neil Patel wrote an article about creating strong infographics on KISSmetrics. He shares twelve tips to help save infographics from disaster such as targeting a specific audience, adding white space and creating a killer headline.
Larry Kim made a post on the WordStream blog drawing from Curata’s Comprehensive Guide to Content Marketing Analytics & Metrics. Kim begins with content marketing framework tips from the CEO of Curata, Pawan Deshpande, and moves on to share advice from industry experts such as Robert Rose and Marcus Sheridan. At the end of his post he provides a link to download the full guide.
Justin Freid posted about how to start PPC efforts in the new year off on the right foot on Search Engine Watch. Freid shares three things to stay on top of in order to achieve this goal including understanding where traffic is coming from, showing relevant ad text that matches search queries and creating an ad text testing strategy.
On PPC Hero, Carrie Albright wrote an article about the Google Analytics Individual Qualification exam. She reviews several key fundamental, general, detailed, in-depth and odds and ends concepts to keep in mind when preparing for the exam.
Kristina Jaramillo posted an article on Social Media Examiner about how to attract more leads on LinkedIn. She provides information on six attraction tactics such as creating influential content, targeting prospects and integrating LinkedIn with content marketing.
Pam Neely wrote about using Pinterest to drive traffic in an article on Business 2 Community. Neely offers fifteen tips to help get started including how to add content such as SlideShares and podcasts, converting to a Pinterest business account to utilize its analytics feature, and encouraging user feedback and contributions.
Christopher Ratcliff wrote an article on Econsultancy about protecting websites from negative SEO. Ratcliff explains what negative SEO is and how to protect oneself from it. At the end of his article, he offers links to other related articles that aid in explaining some of the covered concepts.
Amber Kemmis posted about on-page SEO on Business 2 Community. She writes about ten tips for crafting a solid strategy such as optimizing site pages around one keyword or topic, utilizing proper headline tags and growing natural links.
On iMedia Connection, Morgan Sims wrote an article about what to avoid when building back links. He reviews three common link building mistakes including getting no follow backlinks, using poor anchor text and getting backlinks from a “link-stuffed” website.
Jon Ball posted on Search Engine Watch about how to leverage link building techniques to market content. Ball begins by discussing the importance of marketing content. He then moves onto how link building can be used for promotional marketing and why it should be coupled with content marketing.