The Weekly Measure: Improving Visibility with Links, Discovering Google Penalties & Embracing Content Marketing

The Weekly Measure: Improving Visibility with Links, Discovering Google Penalties & Embracing Content Marketing

The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.

Content Marketing

14 Top Content Marketing Questions Answered by SEMPO’s Content Experts

Brandi Gowan shared a video of a Google+ Hangout with three content marketing experts including MEDIAau founder Miranda Miller, Vertical Measures CEO Arnie Kuenn and Teradata’s Content Marketing VP Rebecca Lieb. The article has a transcription of answers to fourteen questions on content marketing from each expert.

13 Brands That Should Embrace Content Marketing

thirteen-brands-that-should-embrace-content-marketing President of Vertical Measures, Chris Bird, shared thirteen brands that should embrace content marketing. Chosen by members of the Vertical Measures team, each brand is examined on what efforts they are currently making, and areas that they can improve.

Content Marketing Experts Reveal Which Brands are Pushing the Envelope

Ann Gynn wrote about brands that have been excelling at content marketing on Content Marketing Institute. Gynn’s post examines brands both big and small provided by experts such as Rand Fishkin and CEO of Vertical Measures, Arnie Kuenn.

Ditch Your Drab Content and Give Readers What They Want

ditch-drab-content-and-give-readers-what-they-wantJamie Laats wrote about creating strong content that readers will enjoy on the Vertical Measures blog. Laats looks at how to enhance one’s brand and give readers what they want by creating content outside of foundational content.

Paid Search

Are You Tracking the Most Important PPC Stats?

Richard Stokes posted about tracking PPC stats on Search Engine Watch. He lists six key statistics to watch to help improve PPC performance.

The 4 Common Keyword Mistakes

In an article on PPC Hero, Jacob Fairclough wrote about common keyword mistakes made during PPC campaigns. The mistakes covered include broad targeting, negative keyword strategy, missed aggregates, and long running keywords.

Social Media

Hidden Social Media Features You Should Know [INFOGRAPHIC]

On Social Media Today, AJ Ghergich shared an infographic created by the Salesforce team. The infographic reviews lesser known features of social media sites including Facebook, Google+, Twitter and LinkedIn.

What Darth Vader Can Teach You About Your Social Media Strategy

Brittany Hurlburt examined what Darth Vader can teach readers about social media on Business 2 Community. Hulburt contrasts the negative aspects of Vader’s personality with social media best practices brands should be engaging in.


Google Penalties: What your B2B & B2C Business Needs to Know (An Interview with Vertical Measures)

Art Enke of Vertical Measures was interviewed by George Thomas on the Sales Lion Blog. In the video interview, Enke discusses Google Penalties and what can be done to identify if you’re under one. At the end of his article, Thomas provides a list of links to the tools mentioned by Enke throughout the interview.

5 Things to Optimize on Your E-Commerce Site to Gain More Sales

Neil Patel wrote about Ecommerce site optimization on Search Engine Journal. He elaborates on five things to focus on in order to increase search potential and conversions.

Link Building

How to Do Unintentional Link Building

Adam Stetzer posted on Search Engine Watch about building links unintentionally. Stetzer looks at actions geared towards promotion and brand building that have the potential to create links.

What Are Links: Are Yours In a Fresh and Social Neighborhood?

Paul Morris wrote on Business 2 Community about link signals proven to help improve website visibility on SERPs. He details the importance of links being placed on up to date sites and the power of social media sharing.

Upcoming Events

August 8-11: ASAE Annual Conference – Detroit, Michigan

August 23-26: Dialogue Conference – Sweden

August 24-26: Leads Con – New York

  • Arnie Kuenn will be speaking about creating content audiences will find and love!

September 8-11 – Content Marketing World – Cleveland, Ohio

  • Don’t miss the panel on getting organizational buy-in for content marketing hosted by Arnie Kuenn and several other experts in the field!

September 8-11: Inbound 2014 – Boston, Massachusetts

September 15: Sponsor Congress – Amsterdam, Netherlands

Glen Fisher

Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.