The Weekly Measure: Improving Content Marketing Results, Honing Link Building Skills & the Role of SEO in Web Dev

The Weekly Measure: Improving Content Marketing Results, Honing Link Building Skills & the Role of SEO in Web Dev

Every Friday, the Weekly Measure provides a rundown of the week’s latest internet marketing industry news. Highlighted topics include content marketing, paid search, social media, search engine optimization and link building. Also included is a extensive list of upcoming industry conferences. Check back with the Weekly Measure every week to keep updated on the hot topics of the internet marketing world.

Content Marketing

16 Experts Share How to Boost Results from Your Current Content Marketing

Quinn Whissen of Vertical Measures made a post on Marketing Land about how to improve one’s content marketing results. Whissen asks sixteen industry experts such as Robert Rose, Tim Ash and Vertical Measures’ own Jaclyn Freedman for their sage advice on the subject.

How to Curate Content Without Being Mindless and Mundane

Barry Feldman wrote about content curation on Convince & Convert. He looks at fourteen curation strategies that emphasize the value of utilizing one’s own voice within their content.

Paid Search

Why Understanding Frequency is Key to Success with Facebook Advertising

Will Conboy posted about Facebook advertising on Search Engine Watch. Conboy points to frequency as the key to ad success and explains how to put this into practice.

6 Organizational Tips for Today’s PPC Specialist

Shannon Glass’ post on PPC Hero looked to help those in the PPC field organize themselves better. She provides six tips to stay organized and improve job performance.

Social Media

Social Media Mistakes: What Brands Should Do to Avoid Epic Fails

Jonathan Crossfield wrote an article on Content Marketing Institute about social media mistakes. Crossfield examines the errors of several big brands and discusses what others can do to avoid sticking their foot in their mouth.

How to Create a Video That is Guaranteed to Go Viral

Sarah Quinn talked about viral videos on Wyzowl. She analyzes what makes a video go viral in hopes that readers can take away the knowledge to create their own.


Why You Need SEO During Website Development and Design

John Caiozzo posted on the Advanced Web Ranking blog about SEO’s role in web development and design. Caiozzo runs through several SEO items to keep in mind during the web dev process.

Search Competitor Analysis: Backlinks, Keywords and Pages

Andrew Dennis wrote about search competitor analysis on Search Engine Land. Within his article, he takes a monthly subscription box company and walks readers through how too discover and utilize competitor strategies.

Link Building

4 E-Commerce Link Building Tactics that Still Work in 2016

Christian Sculthorp focused on link building for e-commerce sites on Search Engine Land. He lists four tactics site owners should look to to acquire inbound traffic to their online store.

Developing the Link Building Skillset

On Page One Power, Andrew Dennis discussed the necessary skill sets of an effective link builder. Dennis highlights four main abilities link builders should focus on enhancing.

Upcoming Events

September 6 – 9: Content Marketing World – Cleveland, Ohio

  • Arnie Kuenn will be hosting a custom workshop on content repurposing, as well presenting on how to get more traffic from existing content.

September 7 – 9: Digital Media Strategies USA – New York, New York

September 12 – 14: MozCon – Seattle, Washington

September 20 – 21: Digital Summit – Washington D.C.

Glen Fisher

Glen comes to Vertical Measures with experience in the Arizona entertainment industry that helped him discover his natural flair for marketing and fueled his desire to pursue a career in the field.