The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
CEO of Vertical Measures Arnie Kuenn posted on Marketing Land about what to expect from content marketing in 2015. He discusses increased strategic adoption, greater consistency, scalability across organizations, content being treated like a product, an increase in tools, and more interactive content.
In an article on B2B Marketing Insider, Michael Brenner wrote about building a successful content marketing strategy. He reviews six factors to content marketing success and includes download links for a content audit template, content marketing dashboard and reporting template. He also goes into detail on the content marketing “rule of thirds.”
Vertical Measures’ own Quinn Whissen wrote an article about the future of content marketing. Whissen includes insights taken from industry expert Robert Rose as well from Vertical Measures’ free downloadable guide titled “The Future of Content Marketing and Beyond”.
Margot daCunha posted a guide to PPC for startup companies on the Wordstream blog. She begins her post by defining what a startup company is. She then shares nine tips for getting started and continually growing, including keeping offers educational, creating an all-visitors remarketing campaign and utilizing a third party management platform.
Neil Patel made a post containing an infographic on the Quicksprout blog about creating the perfect social media post. Patel’s infographic acts as a cheat sheet for formulating posts on YouTube, Facebook, Twitter, Pinterest and Google+.
On Social Media Today, Brett Relander wrote an article on social media myths and misconceptions. He debunks five common ones including the belief that customers do not use social media, and that it will expose a business to too many negative comments.
John Lincoln shared a list of 80 analytics tools on Marketing Land. Lincoln provides information on forty-seven SEO analytics tools including well known ones such as Hubspot, SEMrush and AuthorityLabs, as well as lesser known ones such as Marketing Samurai, SEO Diver and SERPScan.
On Yoast, Michiel Heijmans posted about image optimization for SEO. Heijmans discusses finding the right image, preparing images for use in an article, how to add an image to an article and XML image sitemaps.
Barry Schwartz wrote about a recent statement from Google’s John Mueller made in a video hangout on Search Engine Roundtable in which he states it is possible to recover from a Penguin penalty without using the disavow file or removing backlinks. He provides the full thirty-three minute video at the end of the article.