The Weekly Measure: Image Optimization, Perfect Social Media Posts & Content Marketing’s Future
The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Content Marketing
What Is The Future Of Content Marketing And How Can You Prepare?
CEO of Vertical Measures Arnie Kuenn posted on Marketing Land about what to expect from content marketing in 2015. He discusses increased strategic adoption, greater consistency, scalability across organizations, content being treated like a product, an increase in tools, and more interactive content.
How To Plan And Build A Successful Content Marketing Strategy
In an article on B2B Marketing Insider, Michael Brenner wrote about building a successful content marketing strategy. He reviews six factors to content marketing success and includes download links for a content audit template, content marketing dashboard and reporting template. He also goes into detail on the content marketing “rule of thirds.”
The Future of Content Marketing Looks Like This
Vertical Measures’ own Quinn Whissen wrote an article about the future of content marketing. Whissen includes insights taken from industry expert Robert Rose as well from Vertical Measures’ free downloadable guide titled “The Future of Content Marketing and Beyond”.
Paid Search
The Complete Guide to PPC for Startup Marketing: 9 Tips to Grow a Startup with Paid Search
Margot daCunha posted a guide to PPC for startup companies on the Wordstream blog. She begins her post by defining what a startup company is. She then shares nine tips for getting started and continually growing, including keeping offers educational, creating an all-visitors remarketing campaign and utilizing a third party management platform.
7 Reasons Why Your Conversion Rate Is Down (Or Up!)
Zach Etten of Vertical Measures wrote an article on conversion rate. Etten goes into detail on seven reasons why it may fluctuate such as website change, seasonality and ad copy change.
Social Media
How to Create The Perfect Social Media Post
Neil Patel made a post containing an infographic on the Quicksprout blog about creating the perfect social media post. Patel’s infographic acts as a cheat sheet for formulating posts on YouTube, Facebook, Twitter, Pinterest and Google+.
Debunking Social Media Myths
On Social Media Today, Brett Relander wrote an article on social media myths and misconceptions. He debunks five common ones including the belief that customers do not use social media, and that it will expose a business to too many negative comments.
SEO
The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers
John Lincoln shared a list of 80 analytics tools on Marketing Land. Lincoln provides information on forty-seven SEO analytics tools including well known ones such as Hubspot, SEMrush and AuthorityLabs, as well as lesser known ones such as Marketing Samurai, SEO Diver and SERPScan.
Optimizing Images for SEO
On Yoast, Michiel Heijmans posted about image optimization for SEO. Heijmans discusses finding the right image, preparing images for use in an article, how to add an image to an article and XML image sitemaps.
Link Building
Google: Even Without Disavowing, Getting Good Links Can Remove Your Penguin Problems
Barry Schwartz wrote about a recent statement from Google’s John Mueller made in a video hangout on Search Engine Roundtable in which he states it is possible to recover from a Penguin penalty without using the disavow file or removing backlinks. He provides the full thirty-three minute video at the end of the article.
Why Is Link Dev So Expensive?
Julie Joyce offered insight as to why link building can be expensive on Search Engine Watch. Joyce explains the link building process as well provides an example of the labor that goes along with it.
Upcoming Events
January 18-20, 2015: Affiliate Summit West 2015 – Las Vegas, NV
February 4-5, 2015: Internet Summit Phoenix – Phoenix, AZ
February 27, 2015: Searchfest – Portland, OR
March 2-4, 2015: LeadsCon Las – Vegas, NV
March 3-5, 2015: SMX West – San Jose, TX
March 16-18, 2015: Content Marketing World – Sydney, Australia
March 17-18, 2015: SMX Munich – Munich
March 19-20 Content Marketing World – Singapore
