The Internet marketing world is constantly churning out new ideas and innovative strategies for promoting clients and reaching customers. Each week, Vertical Measures will be collecting the best of the best from around the web, compiling all of the finest into The Weekly Measure. We’ll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and link building, as well as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your work, posting the best, and helping you stay connected every week.
Arnie Kuenn shared four great ways to make sure your content on social media is successful on LinkedIn. In the article, Kuenn shares the types of content that are best received on social media and how you can find out what your target audience is looking for.
On the Moz blog, Isla McKetta built a content strategy template so that content strategists can make sure they’re on the right track. The template is also accompanied by a great lesson on what a content strategy should look like and the five elements that are the basis of content marketing.
Liz McLellan gives us 10 great tips for managing our many, many visual content assets over on Marketing Profs. The task of organizing thousands of videos, photos, infographics and other artwork could be overwhelming but with her straight-forward tips, you won’t feel like you’re falling down the visual content rabbit hole.
PPC Chat shared their latest live chat on display advertising campaigns. The chat covered seven display-related questions and started a great conversation among the participating SEMs.
Austin J. Bay wrote a blog post on PPC Path which shared five great PPC tips. The post explains using PPC for lead generation as well as adjusting keywords and finding your target audience.
On Webinknow.com, David Meerman Scott gives us his thoughts on why SlideShare is a great platform to engage social sharing. His last SlideShare presentation has had more than 107,000 views due to the social shares it received. If you’d like to get your content in front of more eyes, read his lessons on how to use SlideShare effectively for maximum social sharing.
Pooja Lohana wrote on jeffbullas.com about the best social media dashboards and why you should be using them. Before throwing out brands and their particular benefits, Lohana goes over five things a dashboard can do for you.
Bryson Meunier talks about his feelings on responsive web design on Marketing Land. He responds to those who have accused him of hating responsive design and re-focuses us on what really matters in the mobile realm: user experience.
On the Vertical Measures blog, Christina Hecht wrote a few in-depth checklists on image optimization. She has the checklists broken down by experience so that any level SEO can follow along.
Russ Jones posted an updated version of his “Broken Link Building Bible” on the Moz blog. While the original was great, this new guide includes thinks like ethical guidelines and outreach techniques that are necessary for link building in 2014.
Stone Temple Consulting Senior Marketing Consultant Rob Pirozzi posted a video about widgets in link building. The six minute video explains what widgets are, why you would want to use them and how to use them properly without getting penalized by Google.